Betabrand Blog: Get Inspired
Discover Betabrand's 2025 Holiday Gift Guide - featuring cozy outfits, Dress Pant Yoga Pants, and festive workwear that make the perfect gifts for stylish women. Shop unique, comfortable, and clever fashion today!
Crystal Hendricks, an Air Force veteran and real estate broker, found comfort and community through Betabrand. From her first pair of Dress Pant Yoga Pants™ to organizing #BetaBabe meetups, Crystal embodies the brand’s spirit—confident, bold, and connected. For her, Betabrand is more than clothing—it’s friendship in motion.
Celebrating the Betabrand community. From Behind the Seams, where Dress Pant Yoga Pant™ (DPYP) fans share looks and tips, to Betabanes, meetups that unite fans, it shows that great pants spark real connections — blending comfort, confidence, and camaraderie.
Featured In
From Forbes to Fast Company, Betabrand has been recognized for rethinking women’s workwear through comfort, innovation, and community-driven design.
Who’s Calling the Shots On Fashion?
Forbes explores how Betabrand challenged traditional fashion norms through crowdsourced design, community-driven innovation, and unconventional workwear built for real women.
Silicon Valley Fashion Week Is No Joke
The New York Times highlights Betabrand’s uniquely Silicon Valley approach to fashion, blending humor, technology, and modern workwear into a category all its own.
Crowdsourcing Opens Up Fashion Brands
The Wall Street Journal examines how Betabrand transformed customer feedback into product development, helping redefine how modern apparel brands connect with their communities.
