Your New Favorite Jeans

Premium Stretch Denim



We’re known for the innovative approach we take to clothing and fabrics. Denim is undeniably a wardrobe staple, and it only made sense for us to tackle the traditional stiffness associated with jeans. We set our sights on reinventing the denim experience, offering a collection that seamlessly blends style and comfort.


The result? A line of Premium Stretch Denim that not only looks like traditional denim, but also feels as comfortable as your favorite pair of yoga pants. Leveraging our expertise in innovative fabric, we developed a proprietary denim blend that incorporates the perfect balance of stretch and recovery, ensuring a tailored fit that moves with you throughout the day.




The Denim Revolution


If you're ready to say goodbye to denim that restricts, our Signature Mid-Rise Denim is a great place to start. These are the jeans you’ll wear on repeat. They’re available in Bootcut, Straight, and Skinny styles across a variety of light and dark washes. They look like "normal" jeans, with four functional pockets and traditional denim details, yet they're designed to pull-on, like leggings. Our jeans feel soft to the touch with unbelievably stretchy fabric, and they pair beautifully with everything in your closet.




One of the standout features of Betabrand Premium Denim is the attention to detail. Each piece is meticulously crafted, with thoughtful embellishments and finishes that elevate the overall look and feel. From subtle back pocket designs to carefully placed seams and stitching, every element of Betabrand's denim is carefully considered to deliver a polished, elevated pair of jeans.


We embrace the concept of versatility, designing our pieces to seamlessly transition from the office to the weekend. From sleek, high-rise skinny jeans to relaxed, wide-leg silhouettes, our collection offers a diverse range of styles to suit every personal aesthetic. So, if you're ready to elevate your blue-jean game and embrace the future of this iconic material, look no further. These aren’t your 2006 jeggings - trust us!