Since 2005, we’ve been making all our new clothing inventions in sew shops throughout San Francisco — about 40,000 items so far. Staying local allows us to speed new ideas to market in as short as six weeks.
So if you happen to live in Beijing and you’re seeking something exotic and micro-produced, Betabrand is the place to go. Same applies to shoppers in other parts of the world — even San Francisco.
From time to time, we team up with other local thinkers — engineers, artists, designers, and other inventive types — to create products that reflect the here and now in our home town.