Betabrand Red Alert: New DARPA Hoodie


Another space-age garment, a Japants resupply, Disco Sporting News, and the Caperon Countdown.

When “red alert” and “defense agency” are mentioned together, it usually spells big trouble.   Like Canadians have invaded, aliens have vaporized Vegas, or Erik the Red and his Viking hordes are pillaging the East Coast.

Today, however, Betabrand is issuing the kind of red alert you want to hear about: Our new Red DARPA Hoodie has arrived!

DARPA stands for Defense Advanced Research Projects Agency, the government folks responsible for creating the Internet, stealth fighters, and oodles of robots.  And our friends at Otherlab, Jonathan Bachrach and Saul Griffith, happen to be DARPA grantees.   So when DARPA encouraged Jonathan and Saul to find nifty, non-military applications for their work, they teamed up with us.

The result: a hoodie with a unique, 12-panel design that optimizes fit while using the least amount of material possible.  (Click here for a short video explaining how the DARPA Hoodie was born.)

Of course, there’s more to the DARPA Hoodie than just hard science.  It’s made from a wonderfully soft knit of 100% organic cotton and hemp, making this the most comfortable, least-lethal product ever associated with DARPA. It’s available now, and only at Betabrand.com.  Click here to order yours today.

red hoodies

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Whew! More Japants Have Arrived

 

Apparently, people really like Japants, our Tokyo-style cargoes with an American fit.  We can’t keep them in stock for more than a few days! But here’s some good news: We just finished 150 new pairs of Olive Japants.  Click here to get yours now.

And there’s more good news: A new batch of Gray Japants is due to arrive in late June.  Sign up for a Japants Alert to know the nanosecond they’re available.

eco poster

 

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A Disco Shorts Photo Challenge is Hereby Issued

 

We’d like to thank all the off-kilter athletes and shiny-shorts aficionados who’ve purchased a pair of our Disco Sport Shorts, the shorts tailor-made for not-so-serious athletic endeavors. Particularly those that involve drinking.

Want your heroic, Disco-clad deeds immortalized on our Web site? We’d love to see photos of you and your Disco Sport Shorts in action. What kind of action? Fun runs, kickball tournaments, polkathons, whatever. Send photos to jason@betabrand.com.

disco shorts

 

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The Caperon Cometh: T-Minus Two Days

 

There’s always an electric atmosphere at Betabrand headquarters. But right now, it sounds like a sizzling grill. That’s because only two days remain until we release the Caperon — our all-American fusion of the latest cape and apron technology!

Here’s a photo of the very first Caperon on Earth, which a friend of ours deployed over the holiday weekend.

eco poster

 

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THE BETABRAND FACEBOOK FAN PAGE

 

See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning-deal depot, and Model Citizen HQ.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.