Today, we discuss lunchtime vacationing, SuckerLab alumni, Olive and Gray Japants, Eco Knievel, and a S.F. bike-to-work shindig with the Comanches tonight!
Betabrand knows that vacationing on your lunch hour can be a challenge. Why, as soon as you’ve inflated your water wings and cracked open that third beer, it’s time to head back to the office!
Unfortunately, our SuckerLab scientists can’t solve this problem by changing the fabric of the space-time continuum — legally, at least — but they can design shorts made from cool, ultra-lightweight seersucker fabric. The result: the perfect half-pant to inspire your next midday escape. (Of course, they're also great for weekend jaunts, summer vacations, and other warm-weather adventures!)
SuckerLab shorts stow easily in a briefcase or messenger bag, ready for deployment when the sun is shining and the Frisbees start flying. And to keep you crisp and comfy, they feature our patented ThermoSucka cooling technology.
Unlike the puckered grooves of traditional, vertical seersucker shorts, which can whisk radiant heat crotch-ward to form an uncomfortable and possibly incendiary column of superheated air, the ThermoSucka horizontal puckers of our SuckerLab shorts insulate your nethers from the ravages of summer swelter. No matter how hot the action gets.
SuckerLab shorts are available now in blue and crimson — and only in the Betabrand online store. While you’re there, be sure to check out other great SuckerLab summer creations, like our famous seersucker trousers and brand-new seersucker hoodies.
Black-Belt Karate Casual Pants: The Symphony of Seersucker Plays On
Seersucker pants aren’t just for summertime activity. They can also be great for anytime inactivity. Our Black-Belt Karate Casuals are super-soft seersucker pants designed for practitioners of non-jitsu, the martial art of inactivity. These SuckerLab alums are the trousers that started the entire Karate Casual line, giving stoners, sloths, and other dedicated lay-abouts the array of slacker-specific pant choices they deserve. Buying a pair is as easy as reaching for a bag of Funyuns — just click here.
And if you’re not a sucker for the pucker, check out our ever-expanding roster of non-seersucker Karate Casual Pants.
Japants: On Their Way!
We've got good news for the astounding number of folks who've signed up for a Japants alert: Olive and gray Tokyo trousers have nearly arrived. Why, you can almost see 'em! To check out our latest Japants in greater detail, click here to sign up for a sneak-peek alert — and be one of the first to catch a glimpse.
May Stunt Madness: Eco Knievel
Betabrand is proud to announce an environmental doubleheader: 1) a Commonwealth Club roundtable on injecting testosterone into the environmental movement and 2) the death-defying Eco Knievel stunt jump, in which an electric bike will soar over a bio-diesel monster truck at Maker Faire. Yes, we're teaming up with San Francisco's Onya Cycles to perform the world's first 100% sustainable stunt — which also happens to be 1,000% badass. If you have any experience saving the Earth or cheating death and would like to help, please let us know. Look for more info in upcoming editions of the Betabrand newsletter.
Comanches Club Meeting
Attention bike commuters: The San Francisco Comanches are calling all members to a mandatory meeting today (May 6) at the Timbuk2 store on Hayes at 6 p.m. sharp. Agenda items include: beer drinking, wheelie riding, and other relatively benign two-wheeled gangsterism.
See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning deal depot and Model Citizen HQ.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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