Betabrand Presents: A Big Sale, Eco-Knievel, and an Epic Ocean Adventure

Earth Day deals, an eco-stunt for the ages, and the first of several
amazing videos from our sponsored athlete’s South Pacific odyssey.

Earth-Lover’s Belted Laptop Bag Blowout

Betabrand fans know that our strap-it-yourself Belted Laptop Bag keeps millions of discarded belts out of landfills every year, but that’s only part of this thrilling eco-saga. We construct the bags themselves from leftover fabric as well as a propriety blend of recycled chewing gum and Segway batteries. That’s right: We’re saving the planet, one bag at a time.

To celebrate this utterly selfless act, today only we’re offering the Belted Laptop Bag for just $30 — that’s an incredible 40% discount! It’s truly a tiny price to pay to feel morally superior to your laptop-toting brethren. Click here to order.

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Message from the Comanches: Bike to Work or Else!

Biking to work is the environmentally responsible thing to do. It also may save your life. The Comanches, the West Coast’s most notorious bike-to-work gang, is observing Earth Day by demanding that everyone immediately abandon their automobiles and become two-wheeled commuters, upon penalty of messenger-bag flogging.

If you decide to heed their warning (a most sensible course of action), we suggest purchasing a pair of our increasingly famous Bike to Work Pants. Not only do these handsome hybrid trousers perform equally well on the road or in the office, they also come with a free Comanches T-shirt (and a tacit blood-oath to join the Comanches), if you order today. To buy a pair of Bike to Work Pants and get your free T-shirt, click here.

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‘Green’ Trousers for Anti-Greenie Meanies

Betabrand knows that some of you are thoroughly fed up with Earth Day and would gladly see the entire Amazon rainforest denuded if it meant cheaper chopsticks. To you, we offer a special ozone-depleting discount today only on our infamously eco-unconscious Olive Cordarounds, made by endangered snow leopards in a floating factory anchored to the Great Barrier Reef. (Click here to read more.) At only $70 a pair, you’ll have money left over to build a bonfire of old tires and plastic bottles. Click here to buy a pair now.

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Green T-Shirt Giveaway: Makes You as Enviro-Friendly as a Walking Compost Heap

If our other Earth Day deals don’t strike your fancy, but you still want a way to show off your environmental street cred, here’s how: With any Betabrand purchase you make today, we’ll throw in a classic green Cordarounds Confuse-a-Shirt, featuring a baffling jumble of pseudo-Nordic grammar. Know that these shirts are made of fresh fern fronds lovingly sewn by free-range cattle with particularly dexterous hooves.

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Coming this May: Eco Knievel

Betabrand is proud to announce an environmental doubleheader next month: 1) a Commonwealth Club roundtable on injecting testosterone into the environmental movement, and 2) the death-defying Eco Knievel stunt jump, in which an electric bike will soar over a bio-diesel monster truck at Maker Faire. Yes, we’re teaming up with San Francisco’s Onya Cycles to perform the world’s first 100% sustainable stunt — which also happens to be 1,000% badass. If you have any experience saving the Earth or cheating death and would like to help, please let us know. Look for more info in upcoming editions of the Betabrand newsletter.

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Island Quest 2011: A South Pacific Video Adventure (Part 1)

Over the next few weeks, we’ll be airing a fantastic five-part video series from Betabrand-sponsored athlete Bill Bowles chronicling his trip to Robinson Crusoe Island and Easter Island in search of ocean-going garbage and the secret mating rituals of the moai. We thought it was important to test out products like our Disco Pants, USA Pants, and Cordarounds in the punishing conditions of the South Pacific, so we sent Mr. Bowles on his adventure laden with some of our top trousers. Click here to watch Bill kick off his journey. (Note: We’ll try using helicopter footage in all future product videos.)

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THE BETABRAND FACEBOOK FAN PAGE

See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning deal depot and Model Citizen HQ.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.