SAN FRANCISCO (April 21, 2011) — For every rider you see on the street, there are a hundred new posts or tweets in the rapidly expanding bike-commuter blogosphere. With more than 18,000 Google search results and counting, Betabrand’s Bike to Work Pants have found a cult following among this increasingly vocal commuter commentariat.
Thanks to two years of non-stop Internet chatter, the online clothier has released 12 editions of pants designed to solve a simple problem: Bike pants make for silly work pants, and vice versa.
The key ingredients in these San Francisco-made trousers are reflective cuffs and rear pockets that cyclists can deploy to let motorists know that they’re sharing the road. A recent edition of the popular pants features the iconic mudflap girl, famed for keeping millions of drivers off the rears of 18 wheelers.
Betabrand’s playful, Internet-minded approach has attracted thousands of customers, even spawning a tongue-in-cheek commuter gang named the Comanches.
With Bike to Work Day approaching, Betabrand wants to remind commuters that riding a bike doesn’t have to mean suffering pant-related hassles and indignities. (Wearing cycling pants at work invites ridicule, and deservedly so. Wearing work pants while cycling means greasy ankles, shredded cuffs, and the distasteful task of changing clothes in fetid bathroom stalls.)
Betabrand currently offers Bike to Work Pants in several styles. In May, the company will unveil its latest and greatest: the Eco Knievel. Imbued with the spirit of stylish utility and two-wheeled adventure, Eco Knieval Bike to Work Pants will be launched — literally — when a Betabrand stuntman on an electric bicycle jumps over a bio-diesel monster truck in an environmentally sustainable stunt spectacular. (Really.) More details to come.
San Francisco-based Betabrand is an online-only company that unveils new fashion inventions each week. Its products have been covered in major media around the world. For more information on Betabrand or Bike to Work Pants please contact Anthony Jaffe at firstname.lastname@example.org.
Betabrand.com / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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