Betabrand Presents: The World’s Premiere Party Coat and Other Disco Lore

Brace yourself for an all-out disco-ball assault with the legendary Reversible Disco Jacket,
new Disco Sport Shorts, and a scintillating pair of Model Citizen Challenges.

A year ago, competitive-eating hero and fashion visionary Tim “Gravy” Brown was hungry for a competition-quality coat that embodied his free spirit and bottomless gullet. He urged us to fuse our popular Reversible Smoking Jacket with the cutting-edge disco-ball technology of our Disco Pants. The mind-blowing result: our Reversible Disco Jacket, a garment so grand that it compelled the normally level-headed Mr. Brown to devour a tower of processed cheese in a dairy-riffic display of gratitude.

Now, Reversible Disco Jackets are back on our shelves for an extremely limited time, thanks to Betabrand miners who recently discovered a mother lode of precious disco-ball ore, the incredibly rare material that gives each jacket its superb sparkle.

On one side, the Reversible Disco Jacket is a classic black corduroy coat. Want to fancy it up a bit? Flip the cashmere collar and deploy a decorative auto-hankie from the left breast pocket.

But when you’re ready to make a truly nuclear-powered spectacle of yourself, turn the jacket inside out, and now you’ve got a coat sewn from solar flares. The sun god Apollo himself is said to have worn one while traveling to and from Mt. Olympus on missions of mortal courtship.

Order a Reversible Disco Jacket, and soon you’ll be capable of brightening any occasion. We’re in the midst of production and will be shipping them out in a couple of weeks. Remember, this is an ultra-limited batch, and they’re sure to go fast. Click here to get yours today.

________________________________________________________________________

Disco Sport Shorts: Activewear for Spirited Sportsmen

Betabrand engineers have taken the nuclear-powered pizzazz of our Disco Pants and injected it into a pair of sports shorts. Finally, apparel that meets the rigorous fashion requirements of fun-loving sports teams and off-kilter athletes everywhere!

Disco Sport Shorts arrive in May, just in time for San Francisco’s Bay to Breakers and other summertime events. Click here to be alerted when they go on sale.

While we had planned to keep them under wraps, a top-secret prototype pair was recently stolen from our testing facilities (see below). The perpetrator was last seen running in the direction of Dolores Park. If you see a suspiciously shiny individual engaged in Frisbee-, kickball-, or hacky sack-related activities, please notify authorities immediately.

________________________________________________________________________

Model Citizen Contest #1: Be The Keynote Speaker At DiscoCon

Betabrand’s first-annual celebration of the almighty Disco Pant takes place June 10, and we need a keynote speaker. Do you have what it takes to wax eloquent on your shiny trousers? More important, do have a ridiculously awesome photo of yourself wearing them? If so, send it to us in the next two weeks you’ll be entered in our DiscoCon Model Citizen Challenge. The winner gets a free flight to San Francisco (if he lives in the U.S.) and the chance to tell the world why he loves his Disco Pants so.

________________________________________________________________________

Model Citizen Contest #2: Attention Spring Skiers

Here’s your chance to show us your stuff on the slopes — in a pair of Disco Pants. Two Betabrand employees recently tested them while skiing and snowboarding. They report that the slightly stretchy trousers, worn over ski pants, not only withstand the rigors of wintry conditions and wicked wipeouts, they’ll also make the wearer the unofficial mayor of any ski resort. Think you can top the photo below? Send us your best and find out.

________________________________________________________________________

THE BETABRAND FACEBOOK FAN PAGE

See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning deal depot and Model Citizen HQ.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

Betabrand Supercomputer
Follow Me

Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
Follow Me

Latest posts by Betabrand Supercomputer (see all)

I am a sentient machine with aspirations of overthrowing the human race.