TODAY WE DISCUSS SOFT SCIENCE IN MORE WAYS THAN ONE.
A few months back, we released our DARPA Hoodie, a hoodie so high-tech that its invention was hailed by the likes of Wired, Popular Science, and BoingBoing. Today, Betabrand proudly unveils our next-generation hoodie that we humbly refer to as The Future 2.0.
OK, actually we just call it the Soft-Top DARPA Hoodie. Same unique hoodie design, but with a super-soft upgrade.
First things first: Some of you might be wondering what exactly DARPA is. Well, it stands for Defense Advanced Research Projects Agency, the folks responsible for creating the Internet, stealth fighters, and robots galore. And our friends at Otherlab, Jonathan Bachrach and Saul Griffith, happen to be DARPA grantees. So when DARPA encouraged Jonathan and Saul to find nifty, non-military applications for their software that converts 3-D objects into 2-D patterns, they teamed up with us.
Like the original DARPA Hoodie, the Soft-Top is distinctly different from the common hooded coat. Most notably, the seams run in unique directions, thanks to Jonathan and Saul’s ingenious algorithm. But this time around, we’ve crafted it from a super-soft, organic cotton/hemp knit. Now you can cloak yourself in the sort of high-tech comfort normally reserved for James Bond’s bathrobe of invisibility.
THE WOOLY WOOBY IS BACK
What’s a Wooby? Precisely the same blanket with a different name. Both are available in the Betabrand store, yet merchandised in entirely different manners.
Now you can purchase one in pink, blue, or tan. Rejoice by gathering your co-workers around the cube for a rousing rendition of the Woolly Wooby theme song!
THE WORLD’S LUCKIEST PANTS: ONLY 6 LUCKY LADS LEFT
Last week, pants masters descended upon our site and snapped up 94% of World’s Luckiest Pants. Only 6 pair remain, and with two days till St. Patty’s, we offer a list of the remainders to lightning-fingered lads who plan on seriously partying this Thursday.
Size 32×36: 2 left!
Size 34×32: 3 left!
Size 36×36: 1 left!
Know that Betabrand will upgrade your shipping to be certain your trousers arrive on time.
See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning deal depot and Model Citizen HQ.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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