Betabrand Presents: Three Special Edition Smoking Jackets

Custom Order Coats, a Model Citizen Challenge, and the best jobs in the world.

For the next 5 days, Betabrand is giving you the rare opportunity to purchase three velvety custom versions of our famous Reversible Smoking Jacket: Purple Reign, The Master, and The Silver Fox.

These sartorial wonderworks are usually available to only a hyper-select group of individuals, including the ghost of Dean Martin, the Sultan of Brunei, and mighty Zeus, when he chooses to assume human form.

But once every hundred years or so, we offer them to the general public. These custom-crafted jackets are produced in very small batches, so folks who buy one (or two!) must wait in drooling anticipation for about four weeks as our highly caffeinated seamstresses furiously sew away.

As legendary gambler One-Eyed Montana Slim the Kid will tell you, they’re well worth the wait. Just take a look at this incredible threesome.

First, let’s get to know Purple Reign. Pictured here in various airborne poses, it poses an important question of monarchial fashion: Which side — the lush purple velvet or pearl brocade — is more regal?

Next, we proudly offer The Master. Equally at home on the golf course, in the casino, or representin’ on St. Patty’s Day, there will be little doubt as to who The Master is when you reverse this velvet green beauty to display its golden brocade side.

Finally, we present that most conservative, refined member of the collection: The Silver Fox. The outside is lovely grey-green velvet, the inside a gorgeous silver brocade. Men will respect you, women will adore you, and vampires will flee in terror.

The sooner you order, the sooner we can get started on your new jacket. Don’t dawdle: they’ll be gone in less than a week.

For those who can’t wait, we’ve just finished a new batch of Brown and Black Corduroy Reversible Smoking Jackets. They make perfect Valentine’s Day gifts and are ready to ship today.

And finally, if there are groups of you who’d like to turn any of our jackets into your official club coat, we offer discounts to those who order 3 or more. Contact matt @ for more information.

You can find many, many more photos of these on the Betabrand site and in a special expanded photo album on our Facebook fan page.



Yes, it’s time to expand beyond our hearty team of six. By April, we aim to field a fighting force of 10, so we’re looking for folks to join us in production, design, and engineering. If you happen to live in San Francisco or know someone in the city who’d make a great addition to our team, please get in touch with matt @ to learn about the positions we’re looking to fill.



The next best thing to wearing an article of our clothing is being photographed in it. Why? Because you can quickly convert your image into international fashion fame by sending it to Betabrand. We magically sub it into our product photo galleries and VOILA! you’re the lead model on our site. Here’s how it looks!

Give it a try, and you’ll astonish your friends and pick up prizes or discounts on your next Betabrand purchase.

Model Citizen 2-8



See other Betabrand fans face-to-face on our Facebook fanpage. This is our message board, rumor mill, lightning deal depot and online hot tub.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110


Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.