Lap-Defending Jacket, Sanity-Saving Dress

Plus More Crowdfundable Creations. Fund Now, Save Up To 30%.

A Jacket That Keeps Laps Dry,
A Dress That Keeps Women Sane,
A Shirt That Keeps You Camouflaged … On Pluto?

Rayn Jacket

Lots of crowdfunding projects to tell you about! Scroll down to see our collaborators’ latest creations, including Liz Girolami’s dress and Steven B. Wheeler’s button-up.

But first, we’d like to present the Rayn Jacket, our new project with MIT’s Open Style Lab. Originally designed for folks in wheelchairs, this unisex, weather-resistant performance garment features something everyone can appreciate: an ingenious fold-down lap cover that keeps thighs nice and dry.
Rayn Jacket

No matter where or why you’re sitting down, know that the Rayn Jacket’s hidden lap cover deploys in an instant. And here are some of the jacket’s other fine features:

Breathable, water-resistant fabric, with taped seams throughout.
Vented back with mesh lining.
Kangaroo pouch pocket.
Adjustable Velcro sleeve cuffs.
Reflective piping.
Rayn Jacket
Rayn Jacket

Will the Rayn Jacket prototype become a full-fledged Betabrand product? That’s up to you. Fund it now and save up to 30%, plus get free shipping. (We also invite you to learn more about Ryan, the somewhat-eponymous inspiration for this project.)
Rayn Jacket

Got Your Shift Together?

Designer and certified badass mother Liz Girolami, she of Badass-Mother Leggings, is back with another crowdfundable creation for extra-busy women. Sanity-saving features built right in!
Get-Your-Shift-Together Dress

Her new, versatile Get-Your-Shift-Together Dress is made from a soft, stretchy (machine-washable!) performance blend and features exceedingly roomy zippered pockets and a two-way zip front, not to mention slimming color-block panels.

Slip it on, zip it up, and off you go — with all the day’s necessities at your side, literally.
Get-Your-Shift-Together Dress

Questions? Check out the Get-Your-Shift-Together page, featuring Liz’s action- and information-packed cartoon.
Get-Your-Shift-Together Dress

Help fund her new shift dress and save up to 30%, plus get free shipping.

BONUS FUN: If Liz’s dress reaches its funding goal today (May 19), we’ll fly her from Ontario to San Francisco for a VIP tour of Betabrand HQ! (We may even throw in a few loonies for babysitting.)
Get-Your-Shift-Together Dress

Flashback Camo-Plaid Shirt

Plaid seamlessly suffused with camouflage? Surely designer Steven B. Wheeler has struck a Robert Johnson-style bargain with some dark power lurking in the night — how else to explain this astounding feat of print-based prestidigitation?
Flashback Camo-Plaid Shirt

Speaking of the night, that’s when Steven’s button-up really comes to life, thanks to gazillions of hyper-reflective glass nanospheres that transform the Flashback Camo-Plaid Shirt into the spectral splendor below.

While we’re not quite sure where, exactly, this shirt will provide actual camouflage — one of the moons of Pluto, perhaps? — rest assured it’ll turn you into a nocturnal sensation anywhere on Earth. Reserve yours now!
Flashback Camo-Plaid Shirt

More Prototypes You Can Bring To Life

Flashback Photon Boots
Flashback Photon Boots: Your nightlife just got a whole lot brighter. More to the point, your feet just got 10,000% flashier: We’ve teamed up with Vivobarefoot to create reflective, ridiculously comfy footwear for menand women.
Flashback Geo-Warp Scarf
Flashback Geo-Warp Scarf: Shroud yourself in glowing, hypnotic geometry with this new scarf from designer Steven B. Wheeler. It’s made of 100% cotton yarn-dyed voile and features a custom screen print fortified with reflective Flashback magic.
Bosky Wood-Frame Sunglasses
Bosky Wooden Sunglasses: Our first-ever sunglasses feature layered-maple frames and precision-engineered polarized lenses. Surprisingly durable, shockingly comfortable. Available in Red Wood & Blue (pictured) andFull-Spectrum.
Viceversa Skirt/Cape: Four Looks In One!
Viceversa Skirt/Cape: Four looks in one! From Ecuadorian designer Lia Larrea comes a skirt that transforms into a cape … and then into another cape, and then into another skirt. (Apologies if this is an unreasonable number of wardrobe options.)
Après Hoodie
Après Hoodie: You may smell like a wretched beast after working out, but you most certainly don’t need to look like one. Scott Surface, he of the popular Après Sweatpants, has designed this sleek, handsome hoodie for all your post-activity activities.
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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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