Storrist Pack, Monster Leggings, Atomic Pants

Atomic Pants For Him, Monster Leggings
For Her, A Wonder Pack For All

Also: Photo Contest, Think Tank, In-Store Specials.

Wonder Pack? Well, we’re pretty enthused about Sandy Carson’s new crowdfunding project: an amazingly versatile backpack made to haul just about everything your average photographer/cyclist/all-around adventurer needs.

Named for the Old Man of Storr, a rugged hill on the Isle of Skye in Sandy’s native Scotland, the durable, weather-resistant (Scotland’s been known to dish it out)Storrist Pack features cleverly designed pockets inside and out, a removable central compartment, and a laptop side door — among other things.
Storrist Pack

What other things? Handy utility straps, a U-lock holder, reflective detailing … oh, just go ahead and visit Sandy’s crowdfunding page for complete product details, lots of photos, and the chance to save up to 30% on your very own Storrist Pack.
Storrist Pack

Free domestic shipping, too!
Storrist Pack

Your Newest Demonic Possession?

Monster Dress creator Anoush Froundjian has returned with a second crowdfunding project: equally monstrous leggings that feature her striking original artwork.
Monster Leggings

We must again thank Anoush for crafting a wearable nightmare of ghouls, goblins, and other creatures of the night. Fund her Monster Leggings and save up to 30%, plus get free domestic shipping and occasional terrified looks from small children.
Monster Leggings

Atomic-Blue Bedford Cordaounds

You could say Cordarounds were our very first crowdfunding project: Back in 2004, years before Betabrand was even a trouser-shaped twinkle in founder Chris Lindland’s eye, he whipped up his first pair of these revolutionary horizontal-corduroy pants — and not being naked from the waist down has never been the same.

More than a decade — and a 150 or so varieties of Cordarounds — later, we’re pleased to present the very latest: Atomic-Blue Bedford Cords.
Atomic-Blue Bedford Cordarounds

Their ultra-fine Bedford wales go sideways instead of up and down, creating an extraordinary aerodynamic advantage over common cords — praise science! And these trousers feature signature side-flash pockets up front and evil-eye pockets in back; after all, their luxurious lining is just too good not to share.

Atomic-Blue Bedford Cords are in stock and ready to ship today. (You can check out all Cordarounds here, including several specially priced styles.)
Atomic-Blue Bedford Cordarounds

More Crowdfundable Creations

Men's Shroom Shirt
Shroom Shirt: From illustrator/painter/toymaker Gretchen Lewis comes a lightweight cotton button-up festooned with friendly fungi. (Perfect for long trips, perhaps?) By the time you read this, her Shroom Shirt project will be fully funded!
Men's Paisley Steak Shirt
Paisley Steak Shirt: And in the carnivore corner, we have Dylan Gessner’s new shirt, pairing meat and mouthwatering paisley. Made from 100% free-range cotton, this garment can be machine-washed or gently marinaded by hand.

You’re The Door: A New Model Citizen Contest

Upload a photo showing you in your favorite Betabrand duds, and it may end up writ large on our stately garage door. (When entering the contest, be sure to click the button under “Existing Customer?”)

Submissions accepted though Friday, May 8; a winner will be chosen according to Facebook likes and the opinions of our fickle staff. Enter now!

SPEAKING OF OUR STORE: Folks in the Bay Area should swing by 780 Valenciathis Sunday (May 10). There will be big in-store savings and big-wheel drag racing, among other festivities. The fun will commence at 11 and abruptly halt at 6.

New In The Think Tank

Lots of stuff percolating in the Think Tank; click these images to see the very latest.

Today’s Teacher Appreciation Day!

And you can help celebrate by supporting teachers who foster creativity in the classroom. Learn more about the #CreateThanks project for teachers, then help spread the word!
Teacher Appreciation Day
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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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