“I can’t believe we’re in Iceland.”
Just 24 hours earlier, we didn’t have plane tickets, a hotel, even a notion of flying halfway to the north pole, but there we were.
It started with a contest Betabrand ran in December, during our Advent Calendar promotion. With our typical snark, we gave away a trip to Reykjavik on what is historically the coldest day of the year in Iceland. Contest winner Mark Bloom of New York City and his girlfriend Julie were booked, boarded and in the air, when suddenly it became clear that the company should send someone to meet them.
“Who has a valid passport and can leave for Iceland tomorrow morning at 10:00 AM? Send me a few sentences and your best GIF” the email from Head of Finance James Tagliani read. An epic thread ensued. Gif after gif, lamentations about overdue passport renewals, and finally, a perfect group photo to pull it all together. When the dust settled, it was decided: two of us would make the 4,000 mile trek to the arctic circle. Senior production manager Victoria Brewer and I alerted our loved ones, packed our bags, hopped a flight, and arrived what seemed like only hours later on the tiny volcanic rock in the frozen waters of the North Atlantic.
Hogni exemplifies the modern icelander: a tech savvy UX designer with a finger on the pulse of pop culture, as much a part of the international community as he is a part of his own. He has me sold on the virtues of Iceland’s premier music festival, Iceland Airwaves. He’s won awards for his work on the web.
Fun Facts about Iceland
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