Dress Vs. Non-Dress: Know The Difference!

Can You Tell A Dress From An Imposter? Prove It!

Dress Vs. Non-Dress:
The Groundbreaking New Study

New Bluebird Sundress

Today we’re launching the Bluebird Sundress from designer Tony Wloch, just in time for spring. It’s light, lovely, and made in San Francisco from 100% organic cotton.

Talk about the bluebird of happiness! 
New Bluebird Sundress

Two more things you should know about the Bluebird Sundress:

1) If you pre-order one now, you’ll save 10%.
2) This garment is, without a doubt, a dress.

Savvy shoppers know that this second point can never be taken for granted: Order a so-called “dress” online and you never know what you’ll get. That’s why we encourage you to review the brief primer below.

Knowledge is power!
360 Dress
Black Seersucker Dress

Bring These Designs To Life

Some of these projects have already reached their crowdfunding goals; others still need a little help. Fund your favorites today and save up to 30%, plus get free shipping. Remember: We only make what our fans want!
Zip-Up Yoga Tunic
Zip-Up Yoga Tunic: Made from ultra-premium Polartec® Power Wool™, this elegant, versatile tunic boasts all the best features of fine Merino wool, with no itchiness, shrinkage, or static. The ultimate post-workout top, designed by Christine Herron.
New Dress Pant Yoga Pants!
New Dress Pant Yoga Pants: Our most popular product ever now comes in Herringbone and Glen-Plaid! These two pant prototypes zoomed past their funding goals in less than 24 hours and are headed into production soon.
Bluebird Boyfriend Shirt: Relaxed fit, workwear-inspired detailing, and a flock of friendly bluebirds.
Apres Yoga Jogger Pants
Après Yoga Jogger Pants: These luxurious new post-workout pants from designer Tony Wloch are lightweight and incredibly soft — and that’s just for starters. Made from the same Polartec® Power Wool™ as the Zip-Up Yoga Tunic.
Two-Piece Tunic: As our triplet models demonstrate, this smart garment combines a tank top and a tunic turtleneck for three looks in one! 
Butterfly Yoga Leggings
Butterfly Yoga Leggings: Colorful new leggings from Michelle Thomas and Debby Siegel, better know as the YoGoGirls. Also available in a Fireflyprint.
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.

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