Brand-New Hoodigans & Dress Pant Yoga Pants

New Hoodigans, Dress Pant Yoga Pants, Flashback Video & More

Who could have imagined that a good-natured disagreement between hoodie and cardigan fans would quickly erupt into a blood-soaked riot at New York Fashion Week?

As the violence continues to rage across the country, we say to the respective fashion factions: Put down your stilettos and Molotov cocktails; there is a better way, and it’s called the Betabrand Hoodigan.
Ghillie-Green Hoodigan

The soft, lightweight Hoodigan was designed to satisfy hoodie aficionados and cardigan champions alike. And it’s now available in three styles: Ghillie-GreenBarracuda, and original Shark-Hide.
Shark-Hide Hoodigan

Order your Hoodigan today — and pray for a lasting peace.
Barracuda Hoodigan

Video: Behind The Flash

If you’re a regular reader of this newsletter (or, for that matter, Rolling Stone, Wired, Fast Company, etc.), you may have heard about Flashback, the brilliant new design idea from DJ Chris Holmes.

Betabrand Senior Designer Steven B. Wheeler shot a time-lapse video showing how the world’s first Flashback Suit prototype was created. You’ll marvel at the incredible detail that went into this garment — just like people will marvel at you when you wear one. It is, quite literally, the most insanely brilliant suit you’ll ever own.  
Video Action! Flashback Illuminati Suit

Discover how this super suit was made, then reserve your very own. Rest assured that Prince, Zeus, the Silver Surfer, and pretty much the rest of the known universe will regard you with the utmost jealousy.
Flashback Illuminati Suit

New Dress Pant Yoga Pants

FACT: Dress Pant Yoga Pants are our most popular product ever. By far! So, we wondered if women would like ’em with some new subtle patterns.

After giving shoppers a sneak peek at our Herringbone and Glen-Plaid Dress Pant Yoga Pants yesterday, the answer appears to be a thunderously resounding YES!

Herringbone and Glen-Plaid Dress Pant Yoga Pants smashed their crowdfunding goals in mere hours, and production has already begun. Reserve yours today!
New Herringbone & Glen-Plaid Dress Pant Yoga Pants

Three Looks In One!

The Two-Piece Tunic combines a tank top and a tunic turtleneck into one piece. Worn together or separately, they pair perfectly with Dress Pant Yoga Pants.

Reinvent your look throughout the workday! Help crowdfund the Two-Piece Tunic and save up to 30%, plus get free shipping.

Two-Piece Tunic

Bluebird Of Happiness

Relaxed boyfriend fit meets workwear-inspired detailing in the Bluebird Boyfriend Shirt. Goes great with jeans or Dress Pant Yoga Pants. Help crowdfund it today and save up to 30%, plus get free shipping.

More Prototypes You Can Help Bring To Life

Black Seersucker Suit
Black Seersucker Suit: At last, a sophisticated summery suit darker than the Devil’s heart. New from New Orleans chef and musician Paul Fernand Artigues. (Blazer and trouserssold separately.)
Black Seersucker Dress
Black Seersucker Dress: Sprinkle a little black magic on your summer plans. Also from Paul.
Men's Wi-Fi Shirt
Wi-Fi Print Shirt: A lightweight casual button-up featuring complete Wi-Fi coverage.
Poo-Emoji Dress
Poo-Emoji Dress: Ladies, there’s now poo for you, too! (Along with our men’sshirt and shoes.)


Betabrand Supercomputer
Follow Me

Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
Follow Me

Latest posts by Betabrand Supercomputer (see all)

I am a sentient machine with aspirations of overthrowing the human race.

Leave a reply