Our Take on Pantone’s Color of the Year

The Pantone Color Institute just announced the Color of the Year for 2015: Marsala. This new ‘It’ color is described as a “naturally robust and earthy wine red”. For the sophisticated, it is the color “of fine chocolates, exotic spices, and the fragrant loam of the fertile Earth.” And then for the regular joes, Marsala looks a lot like “beets and wine teeth.” However you prefer to describe it, our in-house fashion designers at Betabrand, Tony Wloch and Steven B. Wheeler, chimed in to share their thoughts on the new Color of the Year.

 

Tony Wloch: “The Color of the Year is worth paying attention to for sure, but color trends like these are better to look at in a more holistic view. In my opinion Pantone hasn’t had a relevant Color of the Year since 2011.  The color selections for 2013 and 2014 seemed particularly off to me. I didn’t really see them anywhere. Marsala is nice and it ties into the oxblood trend, but it really would have been a more appropriate choice for last year. Sort of hard to be directional when you are a color service that caters to essentially the entire creative world. Apparel is always going to be somewhere slightly different than interior design, graphic design, tv, film, cars, etc.”

Steven Wheeler confirmed Tony’s views and described next year’s Color of the Year more applicable in interior design rather than fashion. He stated that Pantone’s Color of the Year selections have not been relevant these past years. Maybe you’ll see Marsala on the Betabrand website. Or maybe you won’t. But we certainly can’t keep thinking about wine after writing this post!

 

 

Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.

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