Model Appreciation and Santa the Hutt Unveiling Party

Last Wednesday, we celebrated the insanely good-looking people who graced the pixels of Betabrand. They are the “Model” to our Model Citizens. We also took the time to officially unveil this year’s Santa the Hutt.

Betabrand models from four incredible years in fashion came and celebrated with glug, grog, and nog. And everyone in attendance got a Xmas photo with Santa the Hutt. Over 200 attendees filled the halls of the Betabrand Retail Store on Valencia Street.

Many have asked, what’s the story behind Santa the Hutt? He’s a symbol we’ve super-sized to make fun of Christmas’ ever-expanding commercial nature.  Black Friday took over Thanksgiving and now extends throughout November. Even many retailers rolled out sales as early as September.

If you are interested in modeling for Betabrand, please contact Megan at megan@betabrand.com for more details.

 

Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.

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