11/20 Newsletter: Battle of the TechWork Stars, Phase II

Crowdfund 5 new TechWork designs!

Earlier this fall, we asked several leading minds in the tech industry to dream up our next batch of casual workwear. Think Tank voters liked what they saw, so we turned all five designs into crowdfundable prototypes!

Fund your favorites today and save up to 30%, plus get free shipping. What’s more, we’re donating 10% of all crowdfunding proceeds to charities selected by our designers.

Scroll down to see our five Battle of the TechWork Stars contestants, then check out their product pages to learn more about each design and designer.

(WHERE ARE THE WOMEN? Our all-female Battle of the TechWork Stars is coming soon, so please stay tuned! Meanwhile, if you can wade through all this testosterone, you’ll find our latest crowdfundable products for women.)

Now, Let The Battle Begin!


STL Jacket: Bre’s homage to St. Louis? No. An ultralight Tyvek jacket featuring a 3D-inspired print? Yes!
STL Jacket
STL Jacket

Magnum Pi Hawaiian Shirt: Inspired by Thomas Magnum’s famed floral shirt, Jeff’s design features gazillions of tiny pi symbols.
Magnum Pi Hawaiian Shirt
Magnum Pi Hawaiian Shirt

Shirt Optimization: His mustache already running at peak efficiency, Rand the SEO Wizard now turns his powers of optimization to the world of shirts.
Shirt Optimization
Shirt Optimization

Dress Pant Jogger Pants: Tony’s sportier version of our famous Dress Pant Sweatpants. (This photo was taken immediately after his daily 20-mile run.)
Dress Pant Jogger Pants
Dress Pant Jogger Pants

Accelerator Hawaiian Shirt: Brad suffered countless particle collisions to bring the world this colorful new garment — and also, inadvertently, a wormhole.
Accelerator Hawaiian Shirt
Accelerator Hawaiian Shirt
BONUS! Brad is off the grid this week, so his business partners have asked us to fill his product gallery with as many weird images as possible. If you have Photoshop chops and want to contribute, please get in touch with Luis@betabrand.com.

What Else Have We Been Up To?

So happy you asked! Here are some of our newest products for her and him:
MISSanthrope Hoodie
MISSanthrope Hoodie

A sleek, stylish barrier between you and the rest of humanity. At last, a garment that says, “F**k off, subway weirdo!”
NOW IN CROWDFUNDING
Olive High-Adventure SOBs
High-Adventure SOBs

Like all Sons of Britches, these finely crafted trousers are designed for the amateur-stuntman lifestyle. Remember: Looking before you leap is always optional. In olive and black.
Badass-Mother Leggings
Badass-Mother Collection

For moms who mean business: matching vegan-leather jacket andleggings from Liz Girolami.
NOW IN CROWDFUNDING
Gray Twill-Flannel Japants
Twill-Flannel Japants

The latest Tokyo-style cargos from designer Tomo Saito. More pockets, more panache. In gray and brown.
Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.

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