This past weekend, we teamed up with the virtual reality production company Metaverse and the folks at DODOcase to film (with drones!) a 360-degree commercial featuring their new Virtual Reality Toolkit headsets at Lyft Headquarters.
DiscoCon VR was a beautifully silly, quintessential San Francisco experience that involved many moments the creators of HBO’s Silicon Valley would’ve left on the editing room floor for fear of the audience thinking they were too far-fetched.
After watching Southern Pacific Brewery slowly become Disco-ified as everyone got in the spirit via pitchers and garlic fries, we bounced to Lyft’s headquarters right across the street. There the DODOcase team explained how to set up the cardboard VR head units.
Everyone then moved to the roof-top dance party, where we reveled with 70 beers and two furry Lyft-mustache-pick bear costumes.
Amidst a few hours of dancing beneath the sunset and requisite quadricopter, HD-camera-toting drone, I got to chat with a few incredible Betabrand fanatics. One gentleman had created the Facebook fan group “Betabrand Disco Army,” another named Matt Gaines said he owned every piece of DiscoLab ever created, except for the Purple Pants, Gold Tux Jacket, and Disco Kimono — the latter two garments Mustafa happened to be wearing to Matt Gaines’ chagrin.
Matt Gaines also said that he made custom Betabrand business cards to pass out to people who ask about his eclectic clothing. Once the Model Citizen Hall of Fame opens up, there will be a whole wing devoted to Matt Gaines.
Betabrand’s favorite octogenarian calligrapher, Alan Blackman, was also in attendance donning his signature pink hat, t-shirt, sneakers and matching Mary-Go-Rounds.
It was amazing to see how many fans felt compelled to wear not only Disco, but other Betabrand threads from vintage Dress Pant Sweatpants, to the Corporate Raider Blazer, to a plethora of branded socks. At the after-party we happened upon two guys with Disco Open-Source creations — two guys who likely walked out of their house thinking they’d stand out wherever they went, until they bumped into two dozen disco-ers. (Although, truth be told, none of us had an EL-wire octopus on our back like he did.)
Big, big props go to Director Robbie for jumping through no less than 500 hoops to organize an event that surpassed everyone’s expectations. The party itself was a huge success and that’s not even taking into account the wild VR video and subsequent exposure that will come from it.
Stay tuned for the video in a few weeks!
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