9/9 Newsletter: Breaking News In Gay Jeans, Black Sheep & Belts

In today’s newsletter: amazing rainbow denim, a global sheep shortage, the world’s most picturesque belt, and quite a bit more.

Gay Jeans (Slim-Fit)

At last, Gay Jeans are ready to ship! Available in Slim-Fit and Stretch-Skinny, these amazing garments slowly but surely reveal hidden rainbows of color as they fade.

Gay Jeans (Slim-Fit)

Curious? Hey, it’s perfectly natural — so check out the brief FAQ below.

Gay Jeans (Stretch-Skinny)

How do I know these jeans are really gay? Could it just be a phase? Actually, brand-new Gay Jeans look and act like any other pair of fine five-pocket denim jeans. But as they get older, they can’t help showing their true colors — literally! Through normal washing and wearing, their indigo dye gradually fades away, revealing fabulously colorful yarn.

Can I prevent them from becoming gay by not washing them? This will merely slow the process. It will also have the unintended consequence of repulsing friends and loved ones, regardless of orientation.

Is the Slim-Fit for men and the Stretch-Skinny for women? Yes.

Is the Slim-Fit for women and the Stretch-Skinny for men? Also, yes. Just depends what you like.

If I’m straight, will wearing Gay Jeans make me gay? No more than driving a Toyota will make you Japanese. If you put on a pair of Gay Jeans and begin experiencing gayness, chances are it’s because you are gay.

Scroll down either product page for additional information.
 

Gay Jeans (Slim-Fit)

Black Sheep Shortage!

Seems we severely underestimated how many families have black sheep, and how many of those black sheep would want namesake sweaters made of all-natural black wool.

The Black Sheep Wrap Sweater has been one of Betabrand’s most successful crowdfunding projects ever! In fact, we’ve now mercilessly plundered every last strand of black-sheep wool from our Wyoming wool supplier — and it’s still not enough to meet demand. Not by a long shot.

Unless we find more wool pronto, this may be your last chance to get a Black Sheep Wrap Sweater in 2014. Pre-order while you can!

Black Sheep Sweater Wrap

Now In Crowdfunding: Reversible Photo Belt

Earlier this summer, we asked Photojojo fans around the world to submit “architexture” images — photos based on the theme of textures in architecture. From thousands of entries, we picked a handful to appear on this 100% leather reversible belt. Help crowdfund it now and save up to 30%.

Reversible Photo Belt

Wow, Even More Stuff!

Check out just a few of our other recent releases:

 

Kobe Flannel Shirt

Kobe Flannel Shirt

A flannel button-up so utterly sublime, designer Tomo Saito could compare it only to the finest Japanese beef. SAVE 20% NOW!

 

Twill Flannel Japants

Twill Flannel Japants

More from Tomo! Introducing the latest twist on his famous Tokyo-style cargo trousers. SAVE 25% NOW!

 

Brain-Scan Dress

Brain-Scan Dress

Beauty and brains! Dhanya Gutta took our Perfect Dress design and added actual MRIs. The result: quite possibly our most cerebral garment ever. SAVE 10% NOW!

 

Cheezburger Socks (3-Pack)

Cheezburger Socks

At last, you can has Cheezburger Socks! (For the uninitiated, Cheezburger is the Web’s leading authority on LOLcats.) SAVE 10% NOW!

 

Oxnard Shirt

Oxnard Shirt

Behold, a gloriously unstuffed shirt! Find out what separates Oxford from Oxnard, besides approximately 5,420 miles. SAVE 10% NOW!

 

Germinator Transit Jacket

Germinator Transit Jacket

We teamed up with gravitytank to create a breathable, water-resistant softshell that weathers the most thunderous saliva salvos with ease. SAVE 25% NOW!

New In The Think Tank: One For Onsie

Here’s the debut design concept from KK Cressman: onesies for grown-ups. For every one sold, a baby in need would get a onesie, too. Should we turn this idea into a crowdfundable prototype? Vote now!

One For Onesie

‘Hack The Dress Code’ Contest Reminder

We’ve already broken the office dress code with Dress Pant Yoga Pants, Dress Pant Sweatpants, and Executive Hoodies — now, it’s your turn to be a workwear designer! You and a friend could win a trip to Betabrand HQ, where we’ll work with you to bring your concept to life.

Deadline for entries is Sept. 15. Get complete contest details here.

'Hack The Dress Code' Contest

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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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