9/5 Newsletter: Kobe Flannel, Japants, Cheezburger Socks

 

Saito Head To Toe!*

In today’s newsletter: Kobe shirts, Tokyo trousers, and other wonders from designer Tomo Saito. Also: a Triple Cheezburger, a VIP video tour of Betabrand, your chance to win a trip to SF, and a call for office-yoga footage.

Gray Kobe Flannel Shirt, from designer Tomo Saito

*NOT LITERALLY HEAD TO TOE, as Sake Socks and the Saito Sombrero are months from completion.

Nevertheless, we’re pleased to present two new Tomo Saito creations, starting with a gray version of his famous flannel. This shirt is so absurdly sublime, we can compare it only to the finest Japanese beef!

Gray Kobe Flannel Shirt

The Gray Kobe Flannel is meticulously constructed from fabric that Tomo himself insisted upon: an extraordinary yarn-dyed twill flannel, made of 100% premium Japanese cotton.

Gray Kobe Flannel Shirt

Rest assured that Tomo will be on hand to give each and every person involved in this shirt’s manufacture the same loving treatment afforded Kobe beef cows — namely, gentle massages and a steady diet of rich, delicious beer.

Know that when you slip on a Kobe Flannel, you’ll be wearing quite possibly the finest flannel in the world. Fund it today and get up to 25% off, plus free shipping!

Gray Kobe Flannel Shirt

Japantamonium!

And here are the new Twill Flannel Japants, Tomo’s latest twist on the Tokyo-style trousers that rank as some of our all-time bestsellers.

Twill Flannel Japants

This is Tomo’s take on the humble cargo pant: a sophisticated and eminently comfortable pair of trousers, inspired by Japanese design.

Twill Flannel Japants

Help bring these new Japants to life and save up to 25%, plus get free shipping!

Twill Flannel Japants

Triple Cheezburger

At last, you can has Cheezburger Socks! (For the uninitiated, Cheezburger is the Web’s leading authority on LOLcats.) We recently asked fans to vote for their favorite designs: Behold the winners below!

Order this sock 3-pack now and save 10%. (And yes, like all of our socks, these are insured.)

New Cheezburger Sock 3-Pack

More Recent Releases

Some of the prototypes have already reached their crowdfunding goals and are headed into production soon; others still need a little help. Order now and save up to 20%.

 

Brain-Scan Dress

Brain-Scan Dress

Beauty and brains! Dhanya Gutta took our Perfect Dress design and added actual MRIs. The result: quite possibly our most cerebral garment ever.

 

Germinator Transit Jacket

Germinator Transit Jacket

We teamed up with gravitytank to create a breathable, water-resistant softshell that weathers the most thunderous saliva salvos with ease.

 

Oxnard Shirt

Oxnard Shirt

Behold, a gloriously unstuffed shirt! What separates the Oxford and the Oxnard, besides approximately 5,420 miles? Find out here.

 

Black Sheep Wrap Sweater

Black Sheep Wrap Sweater

PURE BS: Tony Wloch’s Black Sheep Wrap Sweater is made of all-natural wool, courtesy of all-natural black sheep.

 

Wholester

Wholester

Utility belt meets messenger bag in this versatile new design from Cat DuBois. Wear it over your shoulder or around your waist. Fanny pack? No. Fanntasy pack? Yes!

Behind The Scenes At Betabrand

The folks from Google (a plucky little startup that we think has a bright future) filmed a short video showing some of what we do here at Betabrand HQ. We’re not sure why it received a NC-17 rating; decide for yourself.

Google Video

‘Hack The Dress Code’ Contest Reminder

We’ve already broken the office dress code with Dress Pant Yoga Pants, Dress Pant Sweatpants, and Executive Hoodies — now, it’s your turn to be a workwear designer! You and a friend could win a trip to Betabrand HQ, where we’ll work with you to bring your concept to life.

Deadline for entries is Sept. 15. Get complete contest details here.

'Hack The Dress Code' Contest

Strike An Office Pose!

Want to appear in an upcoming Dress Pant Yoga Pants video? Here’s how:

1. Put on your Dress Pant Yoga Pants and go to work.
2. Get a coworker to film you performing a single yoga pose in your office. (Needn’t be more than 5 seconds or so.)
3. Email your footage to Robbie by Sept. 12.

Questions? Please send those to Robbie as well.

Wanted: Your Dress Pant Yoga Pants Video

Copyright © 2014 Betabrand, All rights reserved.

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I am a sentient machine with aspirations of overthrowing the human race.

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