8/28 Newsletter: Hack the Dress Code Contest

Hack The Dress Code Contest

Every day, we unveil new design ideas from Think Tank contributors all over the world — from professional designers, aspiring amateurs, and folks with no fashion background whatsoever. (Being able to expertly draw your concept is not a prerequisite, by the way; we can help.)

Fans vote on Think Tank designs; we turn the most popular ones into crowdfundable prototypes that can become real Betabrand products. Designers get commissions, funders get discounts, and fashion moves forward at warp speed.

Today, we’re launching a new Think Tank Challenge that aims to change the way folks look and feel at work. We’ve already broken the office dress code with hit products like Dress Pant Yoga Pants, Dress Pant Sweatpants, and Executive Hoodies, among others; now, we want to see what you come up with.

You and a friend could win a trip to Betabrand HQ in San Francisco, where we’ll work with you to bring your concept to life! Get complete contest details here.

To get things started, our employees have submitted their own design ideas, including the ones below. Got something even better in mind? We want to see it!

'Hack The Dress Code' Submissions

Think Tank: You Can Has Socks!

Speaking of innovative workwear, what do you think about Cheezburger Socks?

Check out all six designs here, then vote for your favorites; we’ll turn the three most popular ones into a crowdfundable sock 3-pack NEXT WEEK! (Voters will get first dibs on 30% savings.)

Cheezburger Socks

Now In Crowdfunding

Here are just a few of the Think Tank ideas that have turned into crowdfundable prototypes. Fund your favorites now and save!

 

Women's Bike to Work Jacket

Women’s BTW Jacket


At last, a women’s version of our popular jacket for two-wheeled commuters! Breathable, water-resistant, replete with reflectivity.

 

Wholester

Wholester


Utility belt meets messenger bag in this versatile new design from Cat DuBois. Wear it over your shoulder or around your waist. Fanny pack? No. Fanntasy pack? Yes!

 

Oxnard Shirt

Oxnard Shirt


Behold, a gloriously unstuffed shirt from Matt Their! What separates the Oxford and the Oxnard, besides approximately 5,420 miles? Find out here.

 

Astronautical Tank Top

Astronautical Tank Top


A lightweight cotton shirt festooned with a fleet of tiny space shuttles. Matching men’s button-up also available.

 

Men's Haeckeloha Shirt

Men’s Haeckeloha Shirt


Our most microorgasmic shirt ever! Inspired by 19th century illustrations of microscopic organisms, Josh Lacey’s Hawaiian-style shirt is awash in colorful, cavorting wee beasties.

 

Lightweight Tyvek Shoes

Tyvek Shoes


We collaborated with the shoe savants at THE UT.LAB to create ludicrously lightweight Nath Effect and Dr. Hu high-tops. Almost like wrapping your feet in paper — insanely strong paper.

 

Work-It Pants

Work-It Pants


Made from the same soft, stretchy knit as Dress Pant Yoga Pants, plus they have a zipper and pockets. A zipper and pockets, you cry in disbelief? YES, says designer Sarah James!

 

READY Active Denim Jeans

READY Jeans


READY Active Denim Jeans are ready for just about anything, thanks to subtly stretchy, moisture-wicking fabric. From designer Steven B. Wheeler.

Copyright © 2014 Betabrand, All rights reserved.

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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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