8/26 Newsletter: The Astronautical Shirt Battle of the Sexes

To celebrate the launch of our crowdfundable men’s and women’s Astronautical Shirts, we’re instigating all-out interstellar, intergender warfare! (The spoils of this particular war? Space socks and 30% savings.)

Today’s newsletter is chock-full of Cheezburger innovations, crowdfundable creations, Betabrand vocations, and more, including the chance to win a pair of Cordarounds. But first, let us briefly explain this epic sextraterrestrial space opera.

Men's Astronautical Button-Up Shirt

It all starts with Steven B. Wheeler: lead designer, resident space nut (see: Space Jacket), and de facto director of the fledgling Betabrand Mars Initiative.

Not surprisingly, he’s once again looked to the heavens for inspiration: His men’s Astronautical Button-Up and women’s Astronautical Tank Top are both festooned with a fleet of tiny space shuttles, giving us a glimpse of what Steven’s dreams probably look like.

Women's Astronautical Tank Top

Men's Astronautical Button-Up Shirt

LADIES & GENTLEMEN, LET THE BATTLE BEGIN! Which shirt will reach its crowdfunding goal first? At the risk of setting off a celestial conflagration on par with the Big Bang, we’re offering a free pair of matching Astronautical Socks to everyone who funds the winning shirt. (Same premise as our recent Unicorn Shirt Challenge.)

And remember: The earlier you fund, the more you’ll save — up to 30%!

Women's Astronautical Tank Top

OK, so maybe the fate of the universe isn’t in your hands, exactly, but the fate of these two shirts most certainly is; if they don’t reach their funding goals, we won’t turn them into actual products. And that would be a tragedy of cosmic proportions.

Astronautical Socks

New In The Think Tank: You Can Has Socks!

The folks at Cheezburger are, of course, the definitive authorities on LOLcats. And since 10% of the world’s cats are named “Socks,” we thought it only fitting to design our newest socks with Cheezburger themes.

Check out all six designs here, then vote for your favorites; we’ll turn the three most popular ones into a crowdfundable sock 3-pack NEXT WEEK!

Cheezburger Socks

Also In Crowdfunding

A few other recently launched prototypes for your perusal:

 

Oxnard Shirt

Oxnard Shirt

Behold, a gloriously unstuffed shirt! What separates the Oxford and the Oxnard, besides approximately 5,420 miles? Find out here.

 

Herringbone Huntsman Hoodie

Herringbone Huntsman

Attention, style-conscious snipe hunters: Our newest hoodie features all the splendid sophistication of a classic shooting jacket.

 

Black Sheep Wrap Sweater

Black Sheep Wrap Sweater

PURE BS: Tony Wloch’s Black Sheep Wrap Sweater is made of all-natural wool, courtesy of all-natural black sheep. 1,300% funded, and counting!

 

Lightweight Tyvek Shoes

Tyvek Shoes

We collaborated with the shoe savants at THE UT.LAB to create ludicrously lightweight Nath Effect and Dr. Hu high-tops. Almost like wrapping your feet in paper — insanely strong paper!

 

Work-It Pants

Work-It Pants

Made from the same soft, stretchy performance knit as our Dress Pant Yoga Pants, plus they sport a zipper and pockets. A zipper and pockets, you cry in disbelief? YES!

 

Wholester

Wholester

Utility belt meets messenger bag in this versatile new design from Cat DuBois. Wear it over your shoulder or around your waist. Fanny pack? No. Fanntasy pack? Yes!

 

Men's Haeckeloha Shirt

Men’s Haeckeloha Shirt

Our most microorgasmic shirt ever! Inspired by 19th century illustrations of microscopic organisms, Josh Lacey’s Hawaiian-style shirt is awash in colorful, cavorting wee beasties.

Caption This Photo, Win Cordarounds

What’s going on in this Model Citizen photo? Post your funniest caption on our Facebook Fan Page, and you may win a pair of Cordarounds.

Caption Contest: Win A Pair Of Cordarounds

The Great 780 Valencia Roundup

1. TENACIOUS THREAD INTERVIEW with Betabrand lead designer Steven B. Wheeler, this Thursday at our store. Get tickets here.

2. IN-STORE SPECIALS on Bike to Work tops, dresses, and pants — and all bags. Get 20% off, through Saturday.

3. CASTING CALL: We’re looking for a local gentleman to model a new hoodie, a gentleman who, ideally, resembles Slade Wilson. (It’s OK if you have no idea who we’re talking about.) Medium-to-large build preferred; badassness a plus. Send a photo of yourself along with height, weight, and measurements to susy@betabrand.com. (Our model will be richly rewarded with Betabrand credit.)

4. JOB OPENING: We’re hiring a customer-service representative. Apply here.

Copyright © 2014 Betabrand, All rights reserved.

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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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