#DISCOTREK: Model Citizens Walking Across Iceland

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On July 18, Model Citizens Friðþjófur Högni Stefánsson and Þórólfur Jarl Þórólfsson will attempt to walk across Iceland faster than anyone, Viking or otherwise, ever has. They will be wearing shiny DiscoLab clothing, which will most certainly aid them in their quest somehow.

Track their progress via our live GPS Disco Ball tracking map, and be sure to follow the #discotrek feed for their live updates from the field.

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About the Trek:

Hogni and Thor’s route runs 280 miles, from northernmost Iceland (Rifstangi) to its southern-most point (Kötlutangi). Their journey will cover a range of terrain, including old lava fields, glacial rivers, and icy crevaces. If successful, Hogni and Thor will be the first pair of adventurers to complete this route in known history, potentially breaking their previous record for the fastest north-south foot crossing, set on a different route. That is, unless Katla, the volcano beneath Mýrdalsjökull (Mýrdalsglacier), erupts again. Their goal is to finish the route in 14 days, at an average distance of 18.6 miles per day.

About the Walkers:

Hogni:

HOGNIThis is going to be my second time crossing Iceland by foot, having been a member of the Horn í Horn (Eystra-Horn-Horn) crossing two years ago. I relish the upcoming challenge. I’m the typical outdoors freak and have been mountaineering and skiing since I was a small fry. My loves in life include all things outdoors, graphic design, ideas, music, CrossFit, football (soccer), and really really long walks. I’ve been working as a web designer / developer for the past nine years. Currently, I work for Landsbankinn, Iceland’s largest bank and, in my spare time, work on my own startup.

Thor:

THORThis is going to be my third time crossing Iceland, having already completed the Langleiðin (Reykjanestá-Langanes) and Horn í Horn (Eystra-Horn – Horn) routes. The latter one was a route previously never trekked before, making me the first person to “cross” Iceland by foot. So, I’m two hikes away from completing a Union Jack pattern over Iceland. I’m not your typical outdoorsy guy, and am a lover of flyfishing, football, Murakami, Gaiman, and good beer. I’m also a dog lover. For work, I’ve spent small stints as a police officer and bagel connoisseur, but mainly focus in sales and telecommunications.

Robbie Wiedie

Robbie Wiedie

SEO Analyst / Videographer at Betabrand
Robbie joined Betabrand in 2011, where he ran the Model Citizen program & told customer stories through video. Pre-Betabrand he studied Economics & International Affairs at Marquette University and worked as a wildland firefighter & bike taxi in San Francisco.
Robbie Wiedie

Robbie joined Betabrand in 2011, where he ran the Model Citizen program & told customer stories through video. Pre-Betabrand he studied Economics & International Affairs at Marquette University and worked as a wildland firefighter & bike taxi in San Francisco.

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