The Photo Belt | How We Crowdsourced A Belt Design Through a Contest

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We recently decided to develop our first line of belts. And being Betabrand, we knew we couldn’t do something ordinary. So we teamed up with the awesome staff at Photojojo (seriously, every single one of them is an absolute doll to work with), and posed a challenge to their fans: take the photos that will grace our first-ever “Reversible Photo Belt” as part of our #PhotoBelt Contest.

We mused over different themes to focus the challenge a bit, both for the photographers and for us, and settled on “Architexture” – textural elements found in architecture (duh).

I’ll be honest. I was expecting about 80 photos to come in through Instagram tagged #photobelt. The contest was only a week long, the theme was a bit obscure, and we’d never tried anything like this before. What we got were more than 1000 gorgeous photos that blew us all away. What I thought should take about 15 minutes to whittle down to 25-30 photos to print on a belt became days worth of work, and resulted in both a black + white and a color belt to vote on. And since I’d been preparing for a smaller turn out, I’d already developed my own contribution, which was a collection of Muybridge animal locomotion photos in a series. So I threw that into the mix as well.

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Go check out the glorious photo submissions for the contest, vote for your favorite style, and spread the word. If we get enough votes for the Photo Belt, we’ll put it into crowdfunding, and all of the folks whose photos were chosen will get a free belt, plus fame and glory forever.

 

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Sarah James

Sarah James

Think Tank Director at Betabrand
Sarah was born in Madagscar and raised by a wandering tribe of Indri.It was this upbringing that sparked her wanderlust and eventually led her to travel the world.In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing.Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02.Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items.She loves almonds.
Sarah James

Sarah was born in Madagscar and raised by a wandering tribe of Indri. It was this upbringing that sparked her wanderlust and eventually led her to travel the world. In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing. Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02. Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items. She loves almonds.

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