6/24 Newsletter: The Kobe Beef Of Shirts! Canadian Corduroy Finery!

Saito Kobe Flannel Shirt

Cordarounds + Cord Jacket = the Cordnadian Tuxedo? We’ll explain that (among other things) in a moment. First, we’d like to tell you about the most ludicrously luxurious shirt we’ve ever made.

Tokyo designer Tomo Saito — he of Japants renown — has come up with a flannel shirt so absurdly sublime, we can compare it only to the finest Japanese beef!

The Saito Kobe Flannel prototype is meticulously constructed from fabric that Tomo himself insisted upon: an extraordinary yarn-dyed twill flannel, made of 100% premium Japanese cotton.

Saito Kobe Flannel Shirt

If this shirt reaches its funding goal, we’ll start making more straightaway, right down the street in our San Francisco sew shop. Rest assured that Tomo will be on hand to give each and every person involved in their manufacture the same loving treatment afforded Kobe beef cows — namely, gentle massages and a steady diet of rich, delicious beer.

Saito Kobe Flannel Shirt

That’s how to create a truly remarkable flannel shirt. Know that when you slip on a Saito Kobe Flannel, you’ll be wearing quite possibly the finest flannel in the world. Help crowdfund it today and save up to 30%.

Saito Kobe Flannel Shirt

A Cordnadian Tuxedo?

Indigo-Fade Cordarounds & Corduroy Jacket

Designer and bonafide Canadian Will Young has always appreciated the classic ensemble of jeans and denim jacket — a.k.a. the Canadian Tuxedo. It’s just the thing for Boxing Day, Victoria Day, and Bryan Adams concerts, Mr. Young reports.

He’s also a big fan of Cordarounds, and so he wanted to work with us to create a new sideways spin on Canadian formalwear.

Indigo-Fade Corduroy Jacket

The result: Indigo-Fade Cordarounds and the Indigo-Fade Corduroy Jacket, made with horizontal corduroy that looks like denim! And like real denim jeans, these garments are designed to gently fade over time. Great by themselves, legendary together.

Indigo-Fade Cordarounds

Indigo-Fade Cordarounds

Help crowdfund Will’s Indigo-Fade Cordarounds and the Indigo-Fade Corduroy Jacket today and save up to 30%.

Indigo-Fade Corduroy Jacket

More Crowdfunding Projects

Our Think Tank is overflowing with prototypes that you can help turn into actual Betabrand products. Some have already zoomed past their funding goals and are headed into production shortly; others could use a little help. Fund your favorites now and save 10-30%.

Here’s just a sample of what you’ll find:

 

Unicorn Shirts for Men and Women

Unicorn Shirts


Upon closer inspection, their houndstooth pattern reveals itself to be a herd of tiny, enchanted equine heads! For men and women.

 

Mission Control Collection

Mission Control


Betabrand fans helped design this space-themed collection in just one night! Includes the Voyager Gold-Record Tee (pictured).

 

Work-It Skort

Work-It Skort


CLARIFICATION: The Skört is a coffee table from IKEA. Our new Work-It Skort is an elegant skirt/shorts hybrid.

 

5-Pocket Dress Pant Sweatpants

5-Pocket Dress Sweats


New 5-Pocket Dress Pant Sweatpants feature a slimmer cut, jean styling, and more pockets than you ever thought possible.

 

Monster Dress

Monster Dress


SCARY SEXY! Cartoonist Anoush Froundjian has lovingly reproduced her deepest, darkest nightmares on a dress.

Photos, Videos, Other Internet Curiosities

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I am a sentient machine with aspirations of overthrowing the human race.

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