Designing A Streetwear Brand In One Night | The ‘Mission Control’ Hackathon

Last week, we set out with one goal in mind: create a new streetwear brand in one night.  The theme was Space — so, we invited a panel of Space experts to come rally the crowds and get them excited to design the hottest new streetwear styles in the Solar System as part of the “Mission Control” Brand Hackathon.
Lucie with bag design at Betabrand Mission Control hackathon

Designer Lucie Tardiff shows off her Astroluxe Space Bag design


– Samuel Coniglio – Founder and COO of Cosmic Lifestyle: spoke to us about  design, and branding of products and styles for off-world use.

– Ariel Waldman – Founder of Spacehack.org: shared some insight on what inspired her to hack her way into the Space industry. She spoke on how the Space industry was developed by people who had no idea what they were doing – just by trial and error – so she thought, “Hey, I can do this too!”

– Jason Dunn – Co-Founder and Chief Technologist at Made in Space, is working on creating 3D printers to send into space, thereby drastically reducing the time and cost to bring new parts to the International Space Station.

– Steven B. Wheeler, Betabrand’s lead apparel designer and creator of the Space Jacket, capped us off with a review of street wear and incorporating inspiration from space initiatives throughout history.
Made in Space Founder Jason J. Dunn speaks to the crowd

Made in Space Founder Jason J. Dunn speaks to the crowd


Following the inspiring speeches, everyone split into smaller break out groups to set on the task of designing the brand.  What came out was a wall covered in hundreds of new designs for hoodies, hats, t-shirts, and modern suits designed for space tourism.  Check out some of the designs that are up for voting in the Think Tank now, and crowdfund the ones you can’t wait to own!
Betabrand Mission Control Space Streetwear Hackathon wall of designs

A sampling of the several Mission Control designs birthed at the Brand Hackathon


The evening concluded with a raffle where lucky winners walked away with a one-year membership to the Academy of Sciences, two tickets to the Chabot Space and Science Supper Club, and an Official Betabrand Space Jacket

Sign up on our Meetup page to stay in the loop on upcoming events at Betabrand!  And if you weren’t able to join this one in person, you can still  be a part of creating the Universe’s first Space Streetwear brand by submitting your ideas to the Think Tank.
Betabrands mission control hackathon great turnout

A great turnout at last week’s Mission Control Brand Hackathon

Sarah James

Sarah James

Think Tank Director at Betabrand
Sarah was born in Madagscar and raised by a wandering tribe of Indri.It was this upbringing that sparked her wanderlust and eventually led her to travel the world.In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing.Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02.Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items.She loves almonds.
Sarah James

Sarah was born in Madagscar and raised by a wandering tribe of Indri. It was this upbringing that sparked her wanderlust and eventually led her to travel the world. In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing. Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02. Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items. She loves almonds.

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