Designing a Space-Themed Streetwear Collection

designing space-themed streetwear with betabrand designer steven b. wheeler

On June 12th, 2014, Betabrand hosted a series of speakers from various Space-industry luminaries at our Mission Control Brand Hackathon. The goal: To put minds from the worlds of space and design together and create design direction for a new space-themed streetwear capsule collection for Betabrand. As a designer at Betabrand and the creator of the Space Jacket, I was asked to give a talk about how to weave disparate themes together (like Space + street) to create a unique design voice.The following is my accompanying presentation from that talk:

Steven B. Wheeler

Steven B. Wheeler

Lead Designer at Betabrand
Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework.

Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.

Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.

He continues to maintain an optimistic outlook on life despite this last fact.
Steven B. Wheeler

Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework. Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment. Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand. He continues to maintain an optimistic outlook on life despite this last fact.

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