Twitter has always helped Betabrand amplify it’s most newsworthy content. Truth is, it’s what Twitter is best at doing. Twitter is also (and more importantly) a fantastic conversation-driving engine.
When people see something, they are more inclined to take action on it (sometimes without even reading the content) than virtually any other type of advertising we do.
Trying to find new, clever ways to get our messaging in front potential new customers is part of our A.B.T. (“ALWAYS-BE-TESTING”) strategy. In a recent case study published by the gang over at Twitter, they cover the work we did for Dress Pant Yoga Pants using their website cards and tailored audiences.
In short, website cards allow us to show a fully-expanded clip of a page on our site that clicks directly our site, vs. a lightbox photo. The big difference here? It’s that the discovery and sniffing out of products occurs on our website, vs. in a lightbox. That means we capture that visit, not only retargeting those users, but also getting them further down-funnel to potentially buy. They are in our ecosystem.
Tailored audiences are a flavor of technology we employ in virtually everything we do. They allows us to upload enormous list of customers, find a match for those users and target them, or find users who look just like them (suppressing from the original list). Clever stuff, and part of what makes cutting edge social advertising tools so potent.
Latest posts by Julian Scharman (see all)
- ‘The Beard Test’ | How Beard Length Affects Click-Through Rate - June 27, 2014
- Betabrand Featured in Twitter Case Study - June 13, 2014
- Crotch Commerce: What Makes the Social Web Tick - February 20, 2014