I recently visited Amy Williams, chair of the Fashion Department at CCA, and presented her with a challenge: Design something that would fit within the Betabrand style using very specific fabrics – namely, waxed cotton and heavy twill.
She brought the challenge to her students who spent time reviewing the Betabrand style, the properties of the fabrics we provided, and researching additional notions, closures, and details. The results were a slew of wonderful drawings for a three-season Commuter Coat.
We invited the students to submit them to the Think Tank, and had the pleasure of bringing a few of them into the studio to meet with our design team.
The final designs were a great example of what different features solve different problems people face when looking for a good coat – coverage, storage, weather concerns, and warmth. Be sure to check out their great work and vote for those you want to see made into prototypes!
We’re already planning our next class project for this Fall, so be sure to keep an eye out for more awesome student work.
Latest posts by Sarah James (see all)
- The Photo Belt | How We Crowdsourced A Belt Design Through a Contest - June 25, 2014
- Designing A Streetwear Brand In One Night | The ‘Mission Control’ Hackathon - June 23, 2014
- A Commuter Coat Collaboration with CCA | Think Tank - June 10, 2014