A Commuter Coat Collaboration with CCA | Think Tank

commuter coat betabrand california college of the arts collaboration

I recently visited Amy Williams, chair of the Fashion Department at CCA, and presented her with a challenge: Design something that would fit within the Betabrand style using very specific fabrics – namely, waxed cotton and heavy twill.  

She brought the challenge to her students who spent time reviewing the Betabrand style, the properties of the fabrics we provided, and researching additional notions, closures, and details. The results were a slew of wonderful drawings for a three-season Commuter Coat.  

We invited the students to submit them to the Think Tank, and had the pleasure of bringing a few of them into the studio to meet with our design team.

commuter coat betabrand CCA jacket collaboration
The final designs were a great example of what different features solve different problems people face when looking for a good coat – coverage, storage, weather concerns, and warmth.  Be sure to check out their great work and vote for those you want to see made into prototypes!

We’re already planning our next class project for this Fall, so be sure to keep an eye out for more awesome student work.

Sarah James

Sarah James

Think Tank Director at Betabrand
Sarah was born in Madagscar and raised by a wandering tribe of Indri.It was this upbringing that sparked her wanderlust and eventually led her to travel the world.In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing.Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02.Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items.She loves almonds.
Sarah James

Sarah was born in Madagscar and raised by a wandering tribe of Indri. It was this upbringing that sparked her wanderlust and eventually led her to travel the world. In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing. Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02. Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items. She loves almonds.

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