The objective of the course was to explore and experience the role of research in the design process. How awesome is that, right? Many people don’t take into account the amount of research and testing that goes into a successful product long before it even gets shared at a concept level.
The challenge the students were given was to rethink the shopping bag. Through observation, documentation, and interviews,they sought to understand the crucial role that our provisions play in our everyday lives. They assembled stories and recorded behaviors that allowed them to understand the culture(s) around us. In doing so, they were able to gain insights into the various needs brought about by procuring food and the various opportunities that result.
The class split into groups and worked on several mock ups of designs to try and solve the problems they encountered with the current working models. They interviewed folks at stores. They observed how people interacted with their environments and their bags. We even had several video calls to discuss their process, bringing Betabrand directly into their NY classroom!
It was so neat to be able to walk along the process of mocking-up, trashing, and restarting ideas with the students. The final designs are all very unique, highly functional, and frankly, just really freaking cool. I especially love how much visual representation of their process they share on their pages. Check them out in the Think Tank and be sure to vote for your favorites to see at least one of these cutting edge designs get manufactured!
Latest posts by Sarah James (see all)
- The Photo Belt | How We Crowdsourced A Belt Design Through a Contest - June 25, 2014
- Designing A Streetwear Brand In One Night | The ‘Mission Control’ Hackathon - June 23, 2014
- A Commuter Coat Collaboration with CCA | Think Tank - June 10, 2014