Betabrand’s “Startup Fashion” in Business Insider

betabrand startup fashion on business insider

When it comes to techie style, comfort is key.

According to Chris Lindland, CEO of San Francisco-based online retailer Betabrand, the modern worker needs clothing that fits an active lifestyle.

“When folks dressed like Don Draper, your clothing only needed to perform well in the boardroom and the bar. Today’s worker is far more active,” Lindland said to Business Insider. “Business travelers consider our dress pant sweatpants and yoga pants a Godsend. They allow you to dress up while dressing down.”

Betabrand first captured the Internet’s attention with Cordarounds, horizontal corduroys that are “67% less likely to cause friction fires in your groin,” according to its product description.

Betabrand then released the Executive Hoodie in 2012, just in time for the Facebook IPO. The pinstripe hoodie is a blend of business and casual that’s quite obviously aimed toward nerdy Mark Zuckerberg types. Now Betabrand designs, manufactures, and releases five new products a week.

The brand’s crowdfunding service, Think Tank, has also led to more than 75 new products since launching in September. Outside designers can submit sketches to the site, and if they get enough votes, Betabrand will create a prototype. The company then puts successful prototypes into production and awards the designers a 10% commission on each unit sold.

Click here to read the full article on Business Insider

Madeline Stone

Madeline Stone

Madeline writes for Business Insider's lifestyle section, The Life. She graduated with majors in American Studies and Spanish from the University of Notre Dame. Originally from sunny southern California, she currently lives in New York and is still deciding which coast she likes best.
Madeline Stone

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Madeline writes for Business Insider's lifestyle section, The Life. She graduated with majors in American Studies and Spanish from the University of Notre Dame. Originally from sunny southern California, she currently lives in New York and is still deciding which coast she likes best.

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