“Crotches are King” | Betabrand in Adweek

crotches are king betabrand in adweek

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the male crotch is actually the key to click-through gold?

“Time and again, close-up shots of male crotches came up victorious, by a sizable margin,” online retailer Betabrand says of the recent ad test for its Dress Pant Sweatpants.

Betabrand tested 30 images of the pants on Facebook and Twitter, and each time, the crotch shown above rose to the occasion. (You can see some of the alternative shots of the pants on their site.)

In the Facebook promotion/ad test, the retailer says its photo of an iPad near a man’s crotch yielded:
• 28,000 free site visits as a result of shares
• 64 percent more engagement (shares, likes, follows)
• 60 percent more on-site email signups
• 30 percent more clicks for the dollar
• 20 percent more purchases

Click here to read the full article

Roo Ciambriello

Roo Ciambriello

Contributing Writer at Adweek
Roo is a copywriter & contributor to Adweek
Roo Ciambriello

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Roo is a copywriter & contributor to Adweek

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