Designing the Nor’Easter Jacket

Paul Lewandowski is an Architect and Fine Artist from Portland, Maine. In this short video, he explains the motivation behind his design for the “Nor’Easter” weather-resistant jacket:

The fishermen of New England knew that a Nor’Easter on the horizon meant wind and heavy rain — and it also meant breaking out the foul-weather gear. I’ve always liked the look of the classic yellow raincoat, but it isn’t the easiest thing to wear when you aren’t on the deck of a lobster boat.

The Nor’Easter Jacket is designed for any storm and to keep you dry, even when the rain falls in diagonal sheets.

To keep you from looking like you just walked off a box of frozen fish sticks, I looked at the colors and markings of lobster buoys and designed a jacket that paired asymmetric stripes with a refined navy hue. The hood, attached brim, and classic fishtail split vent in the back help you weather the elements and look great.

Crowdfund the Nor’Easter today to turn this prototype into an actual product — and remember the earlier you fund it, the more you save.

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1 Comment

  1. 5/15 Newsletter: The Nor'Easter Jacket & Miss Print Leggings » Betabrand Blog · May 15, 2014 Reply

    […] Help the Nor’Easter reach its crowdfunding goal and save up to 30%. If you’re not yet convinced that this a good idea, perhaps Paul can sway you in this brief video. […]

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