Betabrand’s First Fashion Design Pitch Challenge a Success!

Payam Imani presents his Adventure Suit Concept at Betabrand

Last week, we had a ton of fun at our Fashion Design Pitch Challenge in collaboration with the SF Fashion Lab. Held at our very own Betabrand HQ, we invited six talented designers to present their Betabrand-inspired product concepts to the audience. The designers and concepts included:

Katie Campbell – The Campbell Commuter Coat

Jeff Pacis – The Forager Jacket

Payam Imani – The Adventure Suit Collection

Ronnie Esclante – The San Francisco Pullover

Sam Shan – The Blossom Collection

 Jeaneen Brunck – Disco Joggers & Queen of the Trade Dress


Jeff Pacis Betabrand Forager Jacket Concept
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Each designer had five minutes to present their ideas, followed by another five minute Q&A with a panel of judges comprised of three Betabrand employees. 

In the end, Payam Imani came out on top with his incredible “Adventure Suit” collection! He won the cash prize of $200, and a meeting with the Betabrand Think Tank team to get his designs up on our Think Tank.

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In fact, we were so impressed with the designs from all of the designers that we decided to put each of their designs up on the Think Tank as well.

In addition to the challenge, The SF Fashion Lab pulled members from the audience for an improvised runway show of Betabrand products… along with hilariously commentary by a member of the Betabrand Retail staff!

All in all, we had a splendid time, filled with “Oohs, Aahs, and LoLs.”

You can check out more photos from the event here

 Also, be sure to join our Meetup page in order to receive invitations to future events hosted by the Betabrand Think Tank!

Julia Marino

Julia Marino

Think Tank Community Manager at Betabrand
Julia is Betabrand's Think Tank Community Manager
Julia Marino

Julia is Betabrand's Think Tank Community Manager

1 Comment

  1. metallic flats · January 31, 2017 Reply

    Great community path in the fashion style .

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