Espresso Socks: A Think Tank Collaboration Born in the Tweetosphere

Betabrand Espresso socks in collaboration with Espressoparts.com

Transcendence is inevitable. In a sign of the times, our latest Think Tank collaboration started with a tweet.

Espresso Parts and Betabrand devotee Michael “Panda” Fernandez kicked off a chain reaction by sharing his photo of essential travel goods, introducing us to the world of Betabrand barista fans world-over.

espresso socks tweet to betabrand screengrab espresso socks and betabrand tweet

Soon thereafter, Matt and Melissa of EspressoParts.com were on the first red-eye to the Betabrand Intergalactic Headquarters here in San Francisco. They really wanted to toe the line on this project! Because, you know, we would hate to collaborate with a heel! What came out was this rad trio of Espresso Sock designs inspired by their logos and ours! Side note: they can also be used as pour-over filters (taste and aroma grow bolder the longer you wear them)!

Perhaps, in the near future, we may roll out a few other barista-inspired ideas? If you want to see this line come to life, be sure to let us know in the Think Tank, and pick up some Espresso Socks while they’re still 10% off!

Sarah James

Sarah James

Think Tank Director at Betabrand
Sarah was born in Madagscar and raised by a wandering tribe of Indri.It was this upbringing that sparked her wanderlust and eventually led her to travel the world.In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing.Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02.Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items.She loves almonds.
Sarah James

Sarah was born in Madagscar and raised by a wandering tribe of Indri. It was this upbringing that sparked her wanderlust and eventually led her to travel the world. In Stockholm, she studied furniture cloning under the tutelage of the notable Ruben Rausing. Following that, Sarah took up residence with a family of phrenologists in Papua New Guinea before continuing on to help rebuild Haiti after the devastating rash of tornadoes in '02. Today, Sarah has found a home in Betabrand wrangling the multitudes of brilliant ideas that come into the Think Tank and assisting them on their journey to becoming top selling items. She loves almonds.

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