Espresso Parts and Betabrand devotee Michael “Panda” Fernandez kicked off a chain reaction by sharing his photo of essential travel goods, introducing us to the world of Betabrand barista fans world-over.
Soon thereafter, Matt and Melissa of EspressoParts.com were on the first red-eye to the Betabrand Intergalactic Headquarters here in San Francisco. They really wanted to toe the line on this project! Because, you know, we would hate to collaborate with a heel! What came out was this rad trio of Espresso Sock designs inspired by their logos and ours! Side note: they can also be used as pour-over filters (taste and aroma grow bolder the longer you wear them)!
Perhaps, in the near future, we may roll out a few other barista-inspired ideas? If you want to see this line come to life, be sure to let us know in the Think Tank, and pick up some Espresso Socks while they’re still 10% off!
Latest posts by Sarah James (see all)
- The Photo Belt | How We Crowdsourced A Belt Design Through a Contest - June 25, 2014
- Designing A Streetwear Brand In One Night | The ‘Mission Control’ Hackathon - June 23, 2014
- A Commuter Coat Collaboration with CCA | Think Tank - June 10, 2014