4/22 Newsletter: New Swim Trunks & Flannel Shorts

Four New Swim Trunks

Rest assured that our four new swim trunks have undergone aquatic testing that far exceeds industry standards!

We started with durable Poly Wipeout fabric to ensure general pool- and sea-worthiness. Our team of fashion engineers then put these trunks through a grueling regimen of water-based leisure activities:

As you can see, they passed with flying colors. No matter what your summer plans may be, these trunks are more than ready.

Four New Swim Trunks

Flannel Shorts? Yes!

So maybe Mark Twain never actually said the coldest winter he ever spent was a summer in San Francisco. He also never said revenge is a dish best served cold, but that doesn’t make it any less true!

Point being: SF summers often feel decidedly un-summerlike, a fact that inspired us to design shorts that feel right at home in our curious climate.

Original Flandos

Soft, super-comfy Flandos are made from lightweight flannel, perfect when the weather’s a bit more brisk than balmy.

Blue Flandos

That said, don’t be afraid to wear them in warmer climes. Your loins will not complain.

Original Flandos

We made just a small batch of Original Flandos and significantly bluer Blue Flandos — order yours today! (Bonus: You’ll likely be the first gent on your block to own a pair of flannel shorts.)

Blue Flandos

New Men’s Tees

Six glorious new ways to cover your nipples. Check ’em all out here.

Six New T-Shirts

Additional Breakthroughs

Here’s a mere sampling of the many new products and crowdfunded prototypes we’ve introduced in recent weeks:

 

Corporate Ladder Climbing Pants

Corporate Ladder Climbers

Whether you’re climbing the metaphorical ladder to business success or just trying to escape a non-metaphorical bear, Seth Gourson’s Corporate Ladder Climbing Pants are ideal when upward mobility is the goal.

 

Gay Jeans

Gay Jeans

Denims that can’t help showing their true colors — literally! Through normal washing and wearing, their indigo dye gradually fades away, revealing a rainbow of fabulously colorful yarn. In Slim Fit and Stretch Skinny.

 

Corporate Raider Hooded Blazer

Corporate Raider Blazer

Apparel alchemist Jonathon McMahon has magically mixed hoodie and blazer to create the Corporate Raider Hooded Blazer. Ideal for any executive whose hair-transplant operation has gone horribly awry.

 

Disco Hammock

Disco Hammock

For Silver Slumberers and anyone else who wants to cocoon themselves in shiny disconium, we present a fantastic new hammock from Robert Murdoch and ENO Hammocks.

 

Bawaiian Hawaiian Shirts

Bawaiian Hawaiian Shirts

Shirts for gentlemanly shenanigans! They’re our take on the classic Hawaiian Shirt, and they’re available in five festive styles: Floral, Pecos, Shroom, Pin-Up Girl, and Whoopie-Pie.

Fashion Pitch Competition!

Join Betabrand and the SF Fashion Lab this Thursday from 6-9 p.m. for our inaugural Fashion Pitch Competition. You’ll have the chance to sip, shop, and snack before watching up-and-coming designers pitch their product ideas to our panel. (Think a friendlier Shark Tank, with fewer billionaires.) Click here for more info and to RSVP for this free event at Betabrand HQ.

Fashion pitch competition this Thursday!

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.

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