Free Flat Friday: Saito Emboidered Souvenir Jacket

Betabrand Designer Steven B. Wheeler Free Flat Friday
This week, we’re giving you a flat for a jacket that’s inspired by the Vintage Souvenir Jackets from the 40s & 50s. Historically, Souvenir Jackets were a satin track-style lightweight jacket that featured incredibly detailed embroidered artwork. Popular with armed forces stationed in Japan and Korea (hence the name “Souvenir Jacket”), they often blended together western and eastern design motifs, and were usually made to be reversible, with a simpler, unembroidered side that can be worn when the occasion calls for something less flashy.

This version, with embroidered artwork from Betabrand collaborator Tomo Saito, has all the features and details of the originals, and would look just as fresh and wearable today. You’ll not only be getting the line art of the jacket, but you can also take a close-up look at Tomo’s original art, and use it to inspire your own designs! You’ll need a copy of Adobe Illustrator to view and edit the file, but a 30-day trial copy of Illustrator is easily downloaded on Adobe’s website.

Download the Vintage Souvenir Jacket flat here: http://bit.ly/SouvenirJacket

After you’ve created your own design, send us your idea via the Betabrand Think Tank! We’d love to work with you to develop your unique design ideas even further, and put them in front of our community for voting and possibly even production! Who knows, you might be our next superstar designer!
Steven B. Wheeler

Steven B. Wheeler

Lead Designer at Betabrand
Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework.

Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.

Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.

He continues to maintain an optimistic outlook on life despite this last fact.
Steven B. Wheeler

Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework. Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment. Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand. He continues to maintain an optimistic outlook on life despite this last fact.

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