We Now Accept Bitcoin (We still do not accept gold dust, pelts, or Quatloos)

betabrand now accepting bitcoin payments for clothing

As of last week, we accept Bitcoin payments on Betabrand.com. We launched amidst a Bitcoin exchange service shutting down, a storm of controversy (sic) around Bitcoin and its future, and the IRS deciding it will treat Bitcoin as a property – not a currency.

We started thinking about Bitcoin some time ago. To be more accurate, I got an IM from our VP of Marketing: “Hey, what do you think about accepting Bitcoin payments?” 

The rest is history. Well, sort of.

The challenge that comes with the flood of ideas in a startup is that most of them sound really exciting, but if you don’t spend some time to discover whether there’s an actual need for them, not so great things can happen. Or, you end up with a product that customers are less than excited about.

And so the discovery began. As we do with every idea we get (and there are plenty from everyone working at Betabrand), we first did some analysis around short and long-term revenue potential and talked to our customers. We published a poll to get feedback from our customers and followers on social networks as to whether or not they would use Bitcoin to purchase from Betabrand — it received a nearly 60% positive response. From our previous launch of Paypal payments, we also learned that our customers love seamlessly integrated experiences and wanted to enrich that experience with an additional payment method that our tech-savvy users could use across devices.

Customers are now able to choose Bitcoin as their payment method when they purchase products (aside from those in crowdfunding) on Betabrand.com, across desktop, tablet and mobile. We always strive to bring the best experience to our customers and are really excited to introduce this new feature.

As the saying goes “there’s no time like the present” —  here are a few ideas of products you can spend your Bitcoin with:

Aprés Sweatpants

1150x673xapr__s_sweatpants_3.jpg.pagespeed.ic.qdaSKKg3O6

Women’s Gray Confetti Popover Shirt
1150x673xgray_confetti_popover_shirt_14.jpg.pagespeed.ic.bQrRcXH3ys

Bike To Work Reflective Socks
1150x673xbike_to_work_socks_10_1.jpg.pagespeed.ic.AToUVMG0Y-

The Pinstripe Fleece Blazer
1150x673xpinstripe_fleece_blazer_16.jpg.pagespeed.ic.pmDFtx8K0Q

 

Colin Stuart

Colin Stuart

CTO at Betabrand
Colin is the CTO and co-founder of Betabrand, and longtime member of the Gang of Idiots™ behind Betabrand's shameless publicity stunts. He's also an actor, singer, and dad to a toddler.

Pre-Betabrand, Colin worked as a co-founder of the online storage company i-drive, as well as at the mobile app company Voxer, and Microsoft. He's a graduate of University of Puget Sound.
Colin Stuart

Colin is the CTO and co-founder of Betabrand, and longtime member of the Gang of Idiots™ behind Betabrand's shameless publicity stunts. He's also an actor, singer, and dad to a toddler. Pre-Betabrand, Colin worked as a co-founder of the online storage company i-drive, as well as at the mobile app company Voxer, and Microsoft. He's a graduate of University of Puget Sound.