3/28 Newsletter: Photoshop Retouching Controversy

In today’s newsletter, we reveal the not-so-pretty side of fashion. We also reveal two new Dress Pant Yoga Pants.

Men's Shirts (After Photo Retouching)

More on those new Boot-Flare Dress Pant Yoga Pants in a moment. First, we’d like to briefly address the latest hot-button topic in fashion: retouched photos.

No small number of critics have taken the industry to task for photoshopping models and celebrities into states of preternatural perfection: blemish-free skin, unerringly sculpted curves, micro-chiseled chins and noses. Now our fans demand to know where we stand on this issue!

We must agree, in principle, that it sets a troubling social precedent. But when it comes to our own amateur models — our employees, specifically — we say a certain amount of retouching is necessary. Very necessary.

Men's Shirts (Before Photo Retouching)

Are Betabrand employees beautiful in their own way? Absolutely! But it’s an inner beauty, located somewhere deep, deep, deep down inside.

Therefore, we still feel compelled to perform a little outpatient photo surgery after they step in front of the camera. We hope you understand.

Women's Tops (After Photo Retouching)

Women's Tops (Before Photo Retouching)

Rest assured that we won’t monkey around with any photos that you upload to our site, unless you want us to.

Men's Jackets (After Photo Retouching)

Men's Jackets (Before Photo Retouching)

New Boot-Flare Dress Pant Yoga Pants

You asked for ’em, so we made ’em: new Boot-Flare Dress Pant Yoga Pants, made from the same soft, stretchy performance knit as the insanely popular original version. We think they’ll be the comfiest pants you ever wear to work.

Order Boot-Flare Dress Pant Yoga Pants in black or gray today and save 10%.

New Boot-Flare Dress Pant Yoga Pants

More Yoga-Inspired Designs

Our Think Tank community is dreaming up new clothing concepts based on Dress Pant Yoga Pants; whether they become real products is up to you! Click on the images below for more info — and to cast your vote.

Got an idea of your own? Submit it to the Think Tank.

Stress-Free Button-Up

Stress-Free Shell Top

Stress-Free Pencil Skirt

Active Blazer

Photos, Videos, Other Internet Curiosities:

Betabrand Facebook Fan Page Betabrand on Twitter Betabrand on Instagram Betabrand YouTube Channel Google+ Pinterest

Copyright © 2014 Betabrand, All rights reserved.

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Steven B. Wheeler

Steven B. Wheeler

Lead Designer at Betabrand
Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework.

Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.

Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.

He continues to maintain an optimistic outlook on life despite this last fact.
Steven B. Wheeler

Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework. Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment. Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand. He continues to maintain an optimistic outlook on life despite this last fact.