On the evening of March 13th, 2014, I had the opportunity to speak on a panel with other designers in the SF Bay Area at Huckleberry Bicycles on a topic I’m very excited about: Cycling-ready commuter apparel for women that combines the performance characteristics and durability of sportswear with lifestyle-appropriate silhouettes that you can ride to work in.
In addition to myself as the representative designer from Betabrand, Karanay Nhim from Giro and Ilana Siegelman from Illadora Apparel were led in conversation by Jordan Kushins of Gizmodo to discuss this exciting new market. After introductions and speaking about our backgrounds as designers, we dove into the topic, and engaged with the audience in a Q & A at the end.
It was a valuable experience for myself, as I am very curious to learn new ways of speaking about and marketing products to women specifically. As a menswear designer in the Bike to Work/commuter market category, having a better understanding of both sides of the market is valuable.
See our range of Bike to Work commuter apparel here: http://www.betabrand.com/collections/bike-to-work.html
Steven B. Wheeler is Betabrand’s Lead Designer
Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.
Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.
He continues to maintain an optimistic outlook on life despite this last fact.