3/11 Newsletter: Suckerlab Spring Fever!

Blue Seersucker Pants

Our SuckerLab Collection was inspired by warm, sunny weekends of yore, when the streets of San Francisco’s colorful Barbary Coast were chockablock with gentlemen clad in spring seersucker finery, eagerly indulging in the district’s many wholesome amusements.

Gray Gingham Seersucker Pants

Yes, an afternoon spent in these lively environs afforded one a veritably panoply of pleasures and pastimes:

  • Shopping for popular new ointments and salves.
  • Taking in a few rounds of walrus boxing.
  • Thrilling to feats of tobacco-juice aerialism at the famous Spittodrome.
  • Supping on pickled-snout sandwiches at Phineas Humperdinck’s Lunch Hall & Emporium of Human Curiosities.
  • Drinking oneself into unconsciousness at the Lice-Comber Saloon. (Scroll down for original cocktail recipes!)
  • Groggily awaking aboard a schooner bound for China.

Espresso Seersucker Shirts

Alas, such zesty entertainment can be hard to come by nowadays. At least you can still enjoy the incomparable style and comfort of seersucker, thanks to our Blue and Gray Gingham Seersucker Pants, Espresso and Gray Seersucker Shorts, and All-American Supersucker Blazer — perfect for most any springtime activity.

Gray Seersucker Shirts

They’re available now, for a limited time — and only in the Betabrand SuckerLab.

All-American Supersucker Blazer

Oh yes, about those delicious cocktails:

The SuckerLab Collection

New In the Think Tank:
Noragi Jacket, Yoga Blazer

Designer Steven B. Wheeler (he of Space Jacket acclaim) has plans for a robe/blazer hybrid inspired by traditional Japanese workwear. Please let him know what you think.

The Noragi Jacket

And since folks seem to like our Dress Pant Yoga Pants so much, we’re thinking about making a matching blazer. Vote now for the features you want to see.

Women's Yoga Blazer Poll

Billboard Contest Update

Which Model Citizen’s photo will end up on our enormous San Francisco billboard? Click here to vote for your favorites (30 and counting), or to submit your own.

Billboard Photo Contest

Photos, Videos, Other Internet Curiosities:

Betabrand Facebook Fan Page Betabrand on Twitter Betabrand on Instagram Betabrand YouTube Channel Google+ Pinterest


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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.