Instead of using models to show its new spring collection, the San Francisco-based clothing company Betabrand decided to put women with doctorates in front of the camera.
To find the women, the company sent out a casting call on social media; 60 Ph.D.s and doctoral candidates replied.
Lindland says, “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?”
You might also remember Betabrand’s groundbreaking Dress Sweatpants.
See the full Buzzfeed article here: http://bit.ly/BuzzfeedBeta
Jessica Misener is a Writer & Editor for Buzzfeed.
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