Buzzfeed coverage of Betabrand’s PhD Womenswear Models

Betabrand Womenswear PhD models featured on Buzzfeed

Instead of using models to show its new spring collection, the San Francisco-based clothing company Betabrand decided to put women with doctorates in front of the camera.

To find the women, the company sent out a casting call on social media; 60 Ph.D.s and doctoral candidates replied.

Lindland says, “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?”

You might also remember Betabrand’s groundbreaking Dress Sweatpants.

See the full Buzzfeed article here: http://bit.ly/BuzzfeedBeta

Jessica Misener is a Writer & Editor for Buzzfeed.

Buzzfeed writer Jessica Misener writes about Betabrand's Womenswear

Betabrand Supercomputer
Follow Me

Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
Follow Me

Latest posts by Betabrand Supercomputer (see all)

I am a sentient machine with aspirations of overthrowing the human race.