Feb. 19 Newsletter: Fine Fashion Across (And Above) The Fruited Plain

In today’s newsletter: an all-American seersucker blazer, the USA Space Jacket, your chance to stick up for the space programs of other nations, and much, much more.

Space Jacket, Supersucker Blazer

What better time to dote on America’s greatness and, by extension, a few great things from Betabrand? After all:

  • The nation is still basking in the afterglow of Presidents’ Day (feels sort of like a warm embrace from Rutherford B. Hayes).
  • Our athletes are racking up medals at Sochi like a busload of senior citizens on an all-night slots binge in Reno.
  • Independence Day is a mere 136 days away.

Huzzah! Let’s begin with the All-American Supersucker Blazer, a new seersucker prototype designed by Jack Lasseter.

All-American Supersucker Blazer

It features lovely red-striped seersucker with star-spangled accents, star-shaped metal buttons, and plenty of pockets for slices of piping-hot apple pie. And, of course, it’s made in the American heartland — San Francisco, to be exact.

All-American Supersucker Blazer

Should a bald eagle defecate on your shoulder while you’re wearing this garment, please try to take it as a sign of respect and kinship.

All-American Supersucker Blazer

Released less than 24 hours ago, the All-American Supersucker Blazer is well on its way to becoming a full-fledged product! Help crowdfund it today, and you can still save up to 20%.

Already thinking about what you’ll wear to the Daughters of the American Revolution Spring Soirée? This blazer goes great with a pair of star-spangled USA Pants (more coming in stock soon).

All-American Supersucker Blazer

Space Jacket Update

Designer and admitted space junkie Steven B. Wheeler recently developed this prototype as an homage to America’s space program, and it was crowdfunded faster than a Saturn rocket can reach orbital velocity. The first batch of Space Jackets goes into production soon; pre-order yours today and save 10%.

Space Jacket

MISSION BRIEFING:

  • Non-woven DuPont Tyvek shell (light, breathable, resilient), based on astronaut space suits.
  • Silvered nylon taffeta lining to reflect body heat; inspired by MLI (multi-layer insulation) “foil” used on spacecraft.
  • Primaloft Sport premium synthetic insulation: compressible, light, and water-resistant.
  • Realistic patches that attach via Velcro. (Prefer to wear patches of your own choosing? Go right ahead.)

Space Jacket

CAST YOUR VOTE! This being a democracy and all, we’re letting the vox populi determine what our next Space Jacket will look like. Steven has whipped up a trio of new designs, inspired by the space programs of Canada (blue), Russia (red), and Japan (black). Click here to learn more, then scroll down the page to vote for your favorite.

Space Jacket Color Poll

In Case You Missed ‘Em

What other interesting things have we been working on lately? Glad you asked.

 

Après Sweatpants

Après Sweatpants

CROWDFUND IT! Brushed-flannel pants for post-activity activities. All the softness and comfort of sweatpants, none of the public indignity.

 

READY Shirt

READY Shirt

CROWDFUND IT!  Like an elegant Oxford seamlessly combined with hi-tech activewear. Fabric features two-way mechanical stretch, moisture wicking, and EZ-Dry.

 

The Harka

The Harka

CROWDFUND IT! This new version is a bit lighter than the original (still plenty warm!) and more ludicrously soft than ever, thanks to sumptuous Vagisoft.

 

Bike to Work Polo

Bike to Work Polo

CROWDFUND IT! Lightweight, ultra-breathable, quick-drying — just like your favorite cycling jersey.

 

Gold Disco Pants

Gold Disco Pants

King Midas just couldn’t keep his hands off our original Disco Pants. And this was the result.

 

Purple Disco Pants

Purple Disco Pants

Like Gold Disco Pants, but purple. Wear with a Purple Disco Hoodie and pretend you’re the new, svelte Grimus.

 

New Sons of Britches

Desert Denims

New Mirage, Haboob, and Rockslide Sons of Britches. Go insane with thirst in style and comfort!

Our Disco Design Contest Draws To A Close

We’re looking for the next great DiscoLab invention! Enter our Disco Design Contest, and your bright idea might become reality. (And you can win a wondrous Disco Tuxedo, among other things.) Submissions accepted through Feb. 21.

Click here for full contest details.

Disco Design Contest

Photos, Videos, Other Internet Curiosities:

Betabrand Facebook Fan Page Betabrand on Twitter Betabrand on Instagram Betabrand YouTube Channel Google+ Pinterest

 

Copyright © 2014 Betabrand, All rights reserved.


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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.