Above: A brand “Persona Map” I developed for The READY Shirt. As designers, we create and use tools like these to identify the target customer and design products that will be a natural fit for their lifestyle. What does your customer value? What brands does he or she buy? What personality traits do they have? Is this person an aspirational figure that others would seek to emulate?
Above: The “Code Pro” font family that The READY Shirt logo was based off of. Note the distinctive shape of the uppercase “R.”
Pictured: The Impossible Triangle logo for The READY Shirt.
Above: The Nike Swoosh and older Nike Logo. Nike has used the Swoosh almost exclusively since 1995 because of the strength of the brand and it’s global recognition.
Above: The Official READY Style Guide.
Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.
Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.
He continues to maintain an optimistic outlook on life despite this last fact.