Above: A brand “Persona Map” I developed for The READY Shirt. As designers, we create and use tools like these to identify the target customer and design products that will be a natural fit for their lifestyle. What does your customer value? What brands does he or she buy? What personality traits do they have? Is this person an aspirational figure that others would seek to emulate?
Above: The “Code Pro” font family that The READY Shirt logo was based off of. Note the distinctive shape of the uppercase “R.”
Pictured: The Impossible Triangle logo for The READY Shirt.
Above: The Nike Swoosh and older Nike Logo. Nike has used the Swoosh almost exclusively since 1995 because of the strength of the brand and it’s global recognition.
Above: The Official READY Style Guide.