Feb. 7 Newsletter – A Performance Dress Shirt, Boardroom Pants, & the Harka

 

Betabrand’s New Performance Dress Shirt, Harka & Boardroom Pants

 

A new performance dress shirt is now up for crowdfunding

We’d like to briefly show you three brand-new prototypes — disparate in design, but all sharing a spirit of innovation that rivals the invention of the wheel or sliced bread. What else do they have in common? Besides not being the least bit radioactive, each is available for crowdfunding in our Think Tank right now. The sooner you fund ’em, the more you can save. Let’s begin with:

Innovation #1: Performance Dress Shirt
The READY Button-Down Shirt 

Designer Steven B. Wheeler likes to be prepared. Not necessarily in an apocalyptic-survival-shelter-stocked-with-canned-sausages sort of way, but he does believe that preparedness is a virtue — a notion sewn right into his fantastic READY Shirt.

This exquisite performance dress shirt was made, in Steven’s words, for “adventure-prone professionals,” blending comfort, performance, and style. Like a fine Oxford shirt seamlessly combined with hi-tech activewear.

The READY Button-Down Shirt is a new performance dress shirt from Betabrand

Thus, the READY Shirt is equipped to handle just about any situation, in or out of the office.

  • READY for trail running, extended layovers, nervous first dates: Made from fine woven shirting material? Certainly looks and feels that way, but it’s actually a next-gen performance fabric with two-way mechanical stretch, moisture wicking, and EZ-Dry.
  • READY for enthusiastic boardroom presentations, impromptu street-mime performances, karate tournaments: Sleeve/armhole construction provides limitless range of motion.
  • READY for company parties, formal apologies to the boss for loutish behavior at said parties, possible court appearances: Designed with clean-finished seams, so it’s smart and sophisticated inside and out.
  • Other goodies: concealed button-down collar, hidden front button placket, pop-color heat transfers, and an itch-free tagless label.

(Get the whole story, plus more photos of this performance dress shirt, here.)

A macro shot showing the fabric quality of the READY Shirt, our new performance dress shirt

The READY Button-Down Shirt is a performance dress shirt featuring a concealed button-down collar.

Help Steven’s READY Shirt reach its crowdfunding goal and save up to 30%!

READY Button-Down Shirt is a performance dress shirt with a hidden-button placket

Innovation #2: Beach-Bum Business Casual
Boardroom Pants

In the proud tradition of our subtly subversive Dress Pant Sweatpants, we present a new workwear innovation from Ron Eclarinal.

At first glance, Boardroom Pants look like a handsome pair of chinos. But they’re actually something more — trousers styled like boardshorts, except for the shortness part. Along with comfy, durable poly fabric, they feature a velcro fly, drawstring, and colorful liner.

Boardroom Pants

Put ’em on and step into liquid. From the waist down, you’ll feel like you’re in Tahiti, while the rest of your body slumps dejectedly in its cubicle.

Boardroom Pants

The pair you see here is only a prototype; whether it becomes a real Betabrand product is up to you! Help crowdfund Ron’s Boardroom Pants today and we’ll knock up to 30% off the price.

Boardroom Pants

Innovation #3: Head-To-Toe Hedonism
Return Of The Harka

A couple of years ago, Betabrand fan and dedicated layabout Will Abbott came to us with an idea for something called the Harka: a full-length hoodie/parka/cloak made of sumptuous Vagisoft. This was a garment designed for those who demand the sort of extended periods of extravagant comfort typically associated with only the laziest, most debauched Roman emperors.

We made a limited number of these Harkas, and they sold out in a flash.

The Vagisoft Harka

Now, Will and his Harka are hoping to make a triumphant return. This updated version is a bit lighter (still plenty warm!) and more ludicrously soft than ever. We’ve already received significant interest from the druid and Jedi communities, so you can be fairly sure that the 3̶0̶%̶ 25% discount won’t last long. (See what we mean?)

The Vagisoft Harka

Mr. Valentine’s Day Contest:
A New Round Of Internet Romeos!

Check out the latest swoon-inducing entries in our 2nd Annual Mr. Valentine’s Day Contest. The winner will appear in a highly sexy airbrushed painting on the side of our delivery van, thereby setting hearts aflutter throughout the Bay Area. Vote for your favorites now; the photo with the most likes on Facebook wins!

For complete contest details, click here.

Mr. Valentine's Day Submissions

More Crowdfundable Creations

What other wondrous ideas have popped out of our Think Tank recently? Glad you asked.

 

Après Sweatpants

Après Sweatpants


Brushed-flannel pants for post-activity activities. All the softness and comfort of sweatpants, none of the public indignity.

 

Space Jacket

Space Jacket


You’ll be the envy of the Milky Way in this meticulously crafted garment from lifelong lover of the cosmos Steven B. Wheeler.

 

Bike to Work Polo

Bike to Work Polo


Lightweight, ultra-breathable, quick-drying — just like your favorite cycling jersey. From Jason Van Horn.

 

Bike to Work Knickers

Bike to Work Knickers


Jason also took our venerable Bike to Work Pants and shortened ’em a little bit. Then he added a bunch of other cyclist-friendly goodies.

 

Bike to Work Socks

Bike to Work Socks


Wonderfully comfy socks with enough reflectivity to warn off even the most persistent rabid fox. From Steven B. Wheeler.

 

Bike to Work Infinity Scarf

Bike to Work Infinity Scarf


Rounding out this foursome of Bike to Work prototypes is this wonderful reflective scarf/sash from Susan Chen.

Photos, Videos, Other Internet Curiosities:

Betabrand Facebook Fan Page Betabrand on Twitter Betabrand on Instagram Betabrand YouTube Channel Google+ Pinterest

Copyright © 2014 Betabrand, All rights reserved.



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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.