Free Flat Friday #2: Betabrand Think Tank

Steven B. Wheeler is Betabrand’s Lead Designer:

 

If you have an idea for the Betabrand Think Tank and could use an existing sketch you can alter to help get you started in the right direction, Betabrand’s Free Flat Friday is something you’ll want to keep coming back for! Every Friday, I’ll be sharing a free garment illustration that you can download and alter however you please!

This week, I thought I’d share the most popular, practical, and versatile piece of clothing in the world: Jeans.

Without a doubt, basic 5-pocket denim jeans have become a wardrobe staple for people in virtually every corner of the world. Despite being so basic, endless varieties exist at price points high and low. Created for miners and cowboys in the American west in the mid-1800s, jeans have outlasted every fashion trend, thanks in part to their adaptability and practicality.

Do you have an idea for a new kind of jean for the 21st century? Download this flat to get started, and when you’re ready, submit it to the Betabrand Think Tank so we can make you a Think Tank celebrity and turn your brave new idea into a reality!
Betabrand Think Tank Jeans flat file mock-up
Steven B. Wheeler

Steven B. Wheeler

Lead Designer at Betabrand
Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework.

Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment.

Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand.

He continues to maintain an optimistic outlook on life despite this last fact.
Steven B. Wheeler

Steven B. Wheeler got his start in the fashion at an early age, spending countless hours hunched over his mother's Kenmore sewing machine when he quite honestly should have been doing his homework. Upon graduation from high school, Steven became an apprentice tailor, where he spent three years learning custom garment creation, pattern drafting, and alterations. He was introduced to old-world techniques, and fell in love with all the unseen engineering that goes into a well-tailored garment. Steven moved to San Francisco in 2003, simultaneously building an alterations and custom apparel business while earning his BFA in Menswear Design. Since then, Steven has designed apparel for companies both large and small before embarking on his most recent comedic misadventure as a designer at Betabrand. He continues to maintain an optimistic outlook on life despite this last fact.