Jan 16 Newsletter — The Incredible New Space Jacket

 

3-2-1 Lift Off! The Space Jacket Is Here

In today’s newsletter: the greatest garment in the galaxy? Also, 28 incredible design ideas from our employees.

Space Jacket

When Betabrand designer Steven B. Wheeler strolled into work one day wearing this little number, folks simply freaked — it was that cool.

Seems Steven, lifelong lover of the cosmos, had actually created this jaw-unhinging Space Jacket prototype in his spare time, drawing design inspiration from the space program and using a variety of astro-appropriate materials. We’ll let him tell you more in this short video:

VIDEO: Steven explains his Space Jacket

We gently explained to Steven that if he didn’t let us crowdfund the Space Jacket, we’d shoot him into orbit. And so, our quest to make this the #1 jacket in the universe — or the Milky Way, at the very least — officially begins today.

Mission Briefing:

  • Non-woven DuPont Tyvek shell (light, breathable, resilient), based on astronaut space suits.
  • Silvered nylon taffeta lining to reflect body heat; inspired by MLI (multi-layer insulation) “foil” used on spacecraft.
  • Primaloft Sport premium synthetic insulation (compressible, light, water-resistant).
  • Realistic patches that attach via Velcro. (Patches included in the final production version of this jacket may differ slightly from the ones seen on the prototype.)

Space Jacket

Will this become an actual Betabrand product? Will it be worn by the intrepid interstellar explorer who makes first contact with the alien race that eventually enslaves and/or devours us all? These things are entirely up to you. Help crowdfund the Space Jacket now and save up to 20%.

(Additional discounts available for astronauts, cosmonauts, and NASA robots, if they’re willing to model for us on the job.)

Space Jacket

It’s one small step for man, one … well, you get the idea.

Space Jacket

Think Tank Adventure Challenge!

Steven’s space odyssey is just one of many personal adventures we’re exploring today. In fact, it’s the theme of a company-wide design challenge.

We asked our employees to dream up products that would make their lives more adventurous, and the results are pretty great. Peruse the sampling of submissions below, then check out all 28 design concepts and vote for the ones you’d like to see turned into prototypes. (Even more are likely to appear in the days ahead as a few lollygagging visionaries finish up.)

Did you know that you can be a designer, too? Submit your idea to the Think Tank, and it might end up as an actual Betabrand product.

 

WOOT Case

WOOT Case

The LED-laden bag designed to make you an airport legend. From Chris Lindland.

 

Hoodie Against Humanity

Hoodie Against Humanity

Sarah James wanted a commuter hoodie that shows the world she means business.

 

Jacket Of Infinite Probability

Infinite-Improbability Jacket

On weekends, designer Steve Teeps enjoys traversing space-time. But what to wear?

 

Bike To Work Reversible Vest

Bike To Work Vest

Bright idea: a reflective, reversible cycling vest from Jason Van Horn.

 

#1 Hiking Dress

#1 Hiking Dress

#1, indeed — for more than one reason. Julia Marino will tell you all about it.

 

Power Glove

Power Glove

Powerful enough to warm even Death’s icy hand! Alex Westfall’s glove connects via USB, ensuring hours of toasty Web surfing.

 

Rain Jacket/Tote Hybrid

Rain Jacket/Tote Hybrid

Instead of stuffing a jacket into your bag, how about carrying a bag that IS your jacket? From Lana Hogue.

 

Disco Doggie Hoodie

Disco Doggie Hoodie

Lucie Tardif’s pure disconium dog garment also features a soft, supernatural lining.

 

The Campigan Cardigan

The Campigan

Presenting a cardigan made for glamping — that’s “glamorous camping” for those of you not in the know — from Mickaela Roxas.

Photos, Videos & Other Internet Curiosities:

Betabrand Facebook Fan Page Betabrand on Twitter Betabrand on Instagram Betabrand YouTube Channel Google+ Pinterest

Copyright © 2014 Betabrand, All rights reserved.

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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.