Betabrand Presents: The Hullabaloo Over Saul Griffith’s Fauxfu

In the first installment of our Heroes of the Economic Recovery video series, we profile a daring entrepreneur’s newest billion-dollar idea. Also, we announce the return of our original Reversible Smoking Jacket and a very special delivery option for SF customers this week.

Fauxfu Inventor Saul Griffith In His Executive Pinstripe Hoodie

Today, we highlight an innovative San Francisco start-up that demonstrates how America is pulling itself up by its star-spangled bootstraps — the sort of business that inspired us to create our new collection of West Coast Workwear. We’re talking about Fauxfu, a revolutionary tofu substitute made with 100% real meat. At last, a way to enjoy savory beef, pork, and chicken without upsetting the herbivores in your midst! We’ll let Fauxfu creator Saul Griffith tell you more in the following video:

You’ll find Fauxfu in your supermarket’s vegetarian section — and in its meat department, too. You’ll find Executive Hoodies, Dress Pant Sweatpants, and the rest of our West Coast Workwear exclusively at Betabrand.com.

Gray Executive Pinstripe Hoodie

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.