Today, we bring back our most popular horizontal cords ever: Geisha Cordarounds, khaki trousers with signature pocketfuls of lovelies. And, in the spirit of East Meets Wild West, we’re also releasing a limited-edition batch of Cowboy Cordarounds. But first, let us take you on a brief journey into Betabrand’s distant past — and then onward into its smut-ridden future.
Time for a little flashback, literally. Did you know that the soulless, multinational conglomerate known as Betabrand was once just a sweet, innocent Flash-based site called Cordarounds.com? We launched it in January 2005 to celebrate the science of horizontal corduroy; as you can see from our original motto, we knew we were on to something big. (Click here to visit the original site.)
For those who wonder what it’s like to start your very own clothing business, here are a few true stories from our company’s earliest days.
—The very first production pair of Cordarounds was smuggled onto an Antarctic expedition. And thus our fledgling enterprise was able to claim an entire continent in the name of horizontal corduroy.
—We shipped trousers #2-51 with lotto tickets in the pockets. Unfortunately, nobody, including us, won more than $5. With our dreams of early retirement dashed, Cordarounds soldiered on.
—In those early days, each foreign order included a photo of the shipping box in front of the Golden Gate Bridge. This photo op was conveniently located between our majestic headquarters in a Fort Mason basement and the local post office. (Does anyone still have one of these photos? We’d love to see it.)
—While we never won a caption contest in The New Yorker, at least the magazine saw fit to immortalize Cordarounds with a cartoon.
—One of our ongoing jokes was the effort to build a corporate zeppelin. At the current rate, it should take flight early next century. If you’d like to secure a blimp-based job for your great-grandchildren, click here.
Feel inspired to start your own company now? Good! But please don’t forget the first rule of business: Never walk into a meeting without wearing pants:
Hackathon Release #1: Betabrand.xxx
More and more, we’re putting our brand identity in the hands of our fans. In this case, those hands below to a team of mild perverts. Thanks to the efforts of Brand Hackathon participants Dane Golden, Ece Ciftci, Michael Espinoza, Jared Rapp, and Jared Graf, we’re proud to present Betabrand.xxx, a safe-for-work tribute to online porn. (You may want to turn down the volume a tad.)
How To Get 10-20% Off Every Day — And Get Famous Along The Way
It’s really simple to buy Betabrand stuff for less. Got a photo of yourself in Betabrand duds? Upload it, share it, and snag 20% savings! Don’t own any of our stuff yet? No problem. You can still save 10% just by slapping a pair of our B-Glasses on any photo of yourself. Either way, you’ll instantly become a top model on our site, and soon you’ll be enjoying all the adoration that an international fashion icon deserves.
You’ll find this fantastic photo and hundreds of others on our Model Citizen Wall of Fame. Want to join in the fun? Upload your own photo to our site with the Betabrand Model Citizen app and save 10-20% on your next order.
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